About Us

The Greater Madison Convention & Visitors Bureau (GMCVB) is dedicated to creating economic impact through tourism. This impact benefits everyone living in Dane County in key areas including jobs, community services and quality of life.

What We Do

• Attract new conventions, sporting events and competitions to the community 
• Provide expert service and support to existing and repeat events
• Share comprehensive and easy-to-access information with visitors

Why it Matters

• Tourism may be an invisible industry, but 14 million people visit Greater Madison on an annual basis. In 2012, visitors contributed $1.7 billion dollars and supported over 19,000 full time equivalent jobs in Dane County.

• In 2012, our organization booked 105 conventions, conferences and sporting events that will take place from 2013-17, which will result in more than $41.8M in future spending in Dane County.

• Tourism is often the first impression of our community for potential business investors and innovators who may become residents that, in turn, expand our intellectual capacity and growth. Our efforts help make an impactful impression of the greater Madison area. 

What's New

On May 3, 2013, the state Department of Tourism released results from an annual study by Tourism Economics, an Oxford Economics Company that measures tourism's impact on total business sales, employment and taxes.

Download our Year In Review report to learn more about where we've been—and how we plan to continue making tourism a key economic driver for our area.

 

For additional information about the GMCVB, Madison Area Sports Commission or Spirit of Greater Madison, please contact us at any time.