Our Work

The Greater Madison Convention & Visitors Bureau strives to be an industry leader among destination marketing organizations. Each year, the GMCVB develops critical documents designed to differentiate Madison as a distinctive destination for leisure, sports and convention visitors.

Download the Strategic Plan for details on the strategies, targets, rationale, goals and projects that we're measured on-and what that means for Madison.

Download the 2011 Economic Development Report for details on how we're driving economic development through tourism.

Download our Business Plan for details on the process, principles and performance plans that continue to guide our contributions to the greater Madison area.