Enriching Hearts and Minds

01/16/2009

Who We Are/What We Do

The Greater Madison Convention & Visitors Bureau (GMCVB) is Madison and Dane County’s official destination management organization.

The objective of the GMCVB is to increase visitor volume and spending by bringing convention, event and leisure business to the area.

Why This Matters To The GMCVB

Madison – where our natural and human capital enriches hearts and minds from around the world. The land and its landmarks, the people, their lives and stories, create an incomparable experience and environment that fulfills both intellectually and emotionally.

Madison is an oasis of natural beauty, complemented by diverse recreational opportunities and a cultural sophistication unexpected in a destination of its size.

The city is uniquely situated between two glacial lakes and is literally surrounded by water, more than 260 city parks and over 120 miles of shared-use biking and walking trails.

Wisconsin’s state capital is a progressive, energetic city with a wonderfully diverse populous.  Scholars and researchers from around the world come to Madison to attend the University of Wisconsin-Madison (UW). The UW is a renowned public university and a globally recognized research institution at the forefront of such innovative fields of study as agribusiness, bioscience and high-tech engineering.

Madison has more than 6,000 acres of parkland and has earned its celebrated reputation as a green destination. Following in the footsteps of a number of environmentalist pioneers with ties to Madison – Aldo Leopold, John Muir, and Gaylord Nelson – the city is dedicated to protecting and sustaining our green space for generations to come. The region has numerous eco-friendly accommodations, restaurants and attractions, is easily navigated on foot, by mass transit, bicycle or rideshare.

Culturally, Madison offers excellent music venues, resident theater groups and visual art centers, lending the area an urban sophistication usually reserved for larger metropolitan areas. Our recently completed $205 million arts district is full of museums, theaters, eclectic shops and diverse, ethnic dining experiences.

Madison is a lively, unique city, providing authentic experiences and memorable getaways.