American Girl Benefit Sale

  • 8330 N. Greenview Dr.
  • Middleton, WI 53562
  • Phone: (608) 831-4203

Join us for an American Girl™ extravaganza!
This year’s event features an exceptional selection of dolls, books, accessories, and more! All merchandise is deeply discounted. Proceeds benefit the American Girl Fund for Children and Madison Children’s Museum.
Tickets are required to participate in the American Girl Benefit Sale. Every attendee must present a ticket; your ticket determines what time you will be allowed to enter the sale.

This event attracts over 7,000 shoppers from all over the country and brings in nearly $1 million dollars each year. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.
Over the past 29 years, Madison Children’s Museum has restored and resold overstock and returned merchandise donated by American Girl and Mattel. The benefit sale serves as the museum’s largest fundraiser and has raised an overall total of more than $22 million.

New this year! The UPS store will have a booth on-site on Saturday for you to ship your purchases home directly from the Sale.

For more details including parking and tickets, click on this page's Visit Website link!

  • Times: 7:00 AM to 3:00 PM
  • Admission: $7.59 per attendee