Photo courtesy of UW-Madison
Strategic Plan
Greater Madison Convention & Visitors Bureau's (GMCVB) STRATEGIC PLAN
The GMCVB's Strategic Plan is designed to lay a solid foundation for the GMCVB's evolution from serving as the area's Destination Marketing Organization to becoming the area's Destination Leader and Manager and achieving the goals of the GMCVB's Destination 2020 Visioning Process.
The framework for this dynamic plan will serve the GMCVB through 2011 and will be reviewed regularly and modified, as needed, to support and lead the organization through 2013.
