State Street: It's a place where...

World-class museums sit next to mom-and-pop shops.

Dinner is served. And lunch. And breakfast.

You'll be inspired to sing along with street performers—just because.

There is so much to explore on State Street! The pedestrian mall connects the Capitol building to the University of Wisconsin—Madison, and plays host to a variety of shops, restaurants and entertainment. Read on for a few tips to help make the most out of your time on State Street.

Insider Tips For Experiencing State Street:

• Taste your way down State Street (and beyond) with a walking food tour with Madison Food Explorers 

• To keep your feet happy during the stroll around Madison, pick up a new pair of comfort and stylish shoes at Madison Sole

• Ever had Mac n' Cheese Pizza? It's not only a Madison staple; it has also been voted Wisconsin's best pizza by the Food Network. Get your slice at Ian's Pizza on State

• Emerge yourself in arts and culture! Take in a show at the Overture Center for the Arts or peruse the galleries at the Madison Museum of Contemporary Art (MMoCA admission is free too!)

• Sport your Badger pride—pick up your University of Wisconsin gear at The University Book Store, located at the bottom of State Street on Library Mall

• Indulge in a scoop of Madison-made ice cream at the Chocolate Shoppe Ice Cream Co. Forty flavors are available to choose from, including Zanzibar Chocolate, Scotch Ale Caramel Crunch, and Superman

• Looking for a gift for the person who has everything? You are bound to find the perfect thing for them at one of the many shops on State Street. Little Luxuries is a great first stop!

• Enjoy local craft beer from the Capital Brewery at Capital Tap Haus

• If you are in town on a Wednesday evening in August, don't miss out on Jazz at 5, the free concert series at the top of State Street

• Find the best view of State Street, along with a delicious meal, at Fresco Rooftop Lounge, atop the Madison Museum of Contemporary Art

• After your day of fun in Madison, finish your evening enjoying live piano entertainment at The Ivory Room Piano Bar

Discover more ways to shop and dine your way down State Street—Or to share your insider tips, join us on Facebook and Twitter.

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Thanks for visiting our site to learn how you can get more from your visit to Madison this summer! And just for visiting, here's a track to download from Ryan Casey - the local musician who is featured in our ad campaign appearing in USA Today and other print media. Download "Burn" from Ryan's album, American Dream.