Business Builder Monthly

February 2017

Issue 174 (02.16.17)

 

Tourney Time


The winter series of WIAA tournaments kicks off tomorrow—and you’re invited to participate in the fanfare, from rolling out our welcome program to getting tickets to see the athletes in action!

The following tournaments will be in town in February and March:

WIAA Boys Swimming & Diving: February 17-18 (UW-Natatorium)

WIAA Individual Wrestling: February 23-25 (UW Kohl Center)

WIAA Boys Hockey: March 2-4 (Alliant Energy Center)

WIAA Girls Hockey: March 3-4 (Alliant Energy Center)

WIAA Team Wrestling: March 3-4 (UW Field House)

WIAA Boys Basketball: March 16-18 (Kohl Center)

Mid-March marks the 102nd year of the Boys State Basketball Championships and, once again, you can extend a warm welcome to the players and their families by participating in the following activities:

  1. Keep an eye on the Monday Morning Coffee Break e-newsletter and download a Welcome Poster to display in your window. It’s just one way to roll out the red carpet for schools around the state that will be visiting the Championship Capital.
  2. Decorate your lobby, foyer or host stand to welcome teams. Stay tuned to find out who will be playing, which will give you guidance on team colors, mascots and more.
  3. Create specials surrounding WIAA Tournament timing. Is there a unique menu item you can offer to loyal patrons and new guests who will think of your business as their go-to on game day?
  4. Check the official WIAA Microsite for information that will help you help fans navigate their way through tournament weekends, from parking and shuttle info to ideas for how to turn the tournament weekend into an experience.
  5. If you’ve got two floors or more, you can also order elevator stickers and welcome guests in a big way. Price is just $100 per decal, which includes onsite installation on March 13-15.
  6. Buy tickets to the tournament and see the athletes in action at the Kohl Center! Tickets are only $10 (ages 2 and under are free), and these games make for great family fun or gifts for staff or clients.


If you have any questions about this year’s welcome program, contact Kate Dale.

 
 

Featured Partner: Indulge Spa


INDULGE SPA

If you’re familiar with Madison’s east side, you may know that Indulge Spa is a place not only to escape from daily routines, but also to nurture beauty, health and happiness. But have you heard about their special services that combine therapy with pampering? Or the testimonials that help this spa win word-of-mouth business year after year? Read on to learn why a traditional Valentine’s Day visit to this salon and spa isn’t enough!

Fun Fact: The spa was recently purchased by Blair Dehnke, who established Elemental Electrolysis on Madison’s Monona Drive ten years ago.  

Locals Love: The body treatments. Indulge Spa offers a couple of unique variations like the Good Karma Mud Wrap, which incorporates exfoliation and a warm application of mud infused with herbs. 

Surprise Services: Indulge Spa goes beyond traditional offerings by curating services just for gentleman, couples and even groups. Couples can start with a Rendezvous Massage and add on a Rain Shower. And groups have celebrated everything from Sweet Sixteen to Going Away Parties at Indulge Spa.

Visitor Vibe: Guests repeatedly comment on the relaxing facility and catering staff. A favorite piece of feedback?

“EVERYTHING from the robes to the waiting room nearly put me to sleep. EVERYONE was smiling; I loved that. I work so hard every day, and Ashley worked just as hard to make my body feel relaxed and all of my painful muscles feel better. She is an amazing therapist!”

Partner Praise: Blair says that being a GMCVB partner for six years has allowed Indulge Spa to reach out to and support fellow local businesses, creating beneficial links for business building.


Indulge Spa is located at 4339 East Towne Way, and is open Monday-Sunday (hours vary by day). Don't miss the body treatment specials in March!

 
 

Warm Welcome


We’re pleased to welcome the following new partners:

Alfred
Madison Area
608.338.7704

Meet Alfred, a new category of transportation. Professional Drivers viewed/hired through our iPhone App, same day or in advance. Alfred will act as your concierge to the Madison area.​
Eno Vino Downtown Madison

Eno Vino Downtown Madison
1 N. Webster Street
Madison, WI 53703

OPENING IN SPRING 2017: Beautiful scenic views of Madison, delicious made from scratch to-share dining items, and a full wine and cocktail list. Located in the new AC Hotel with 9th floor lounge and top floor restaurant.

Escape This
120 E. Wilson Street, Suite 2
Madison, WI 53703
608.217.8181

Madison's best escape room experience! Find clues, solve puzzles, crack codes & have FUN! Great downtown location, four challenging games plus an event space – perfect for team building, special events and parties!

Fisher King Winery
1105 Laser St. 
Verona, WI 53593
608.497.1056

Madison’s Winery™. Near Sugar River Pizza & the Wisconsin Brewing Company, just minutes from downtown Madison. Finely crafted Wisconsin wines created primarily from locally grown Wisconsin grapes. Live Music Friday Evenings!

Jetski Madison
3233 Lakeland Avenue
Madison, WI 53704
608.259.6007

Cruise and take in the sights or splash around at 50 mph and get wet! Madison's 1st and only Jetski rental company provides a fun, exciting, affordable experience on Madison's beautiful lakes.

The Village of Waunakee & The Waunakee Area Chamber of Commerce
100 E. Main Street
Waunakee, WI 53597
608.849.5977

Visit "the only Waunakee in the world" to explore our new spaces and familiar places! Waunakee is located just north of Madison, and features small town living with a reputation for top-rated schools, residential neighborhoods, and a business-friendly atmosphere. Visit us and find out why we're becoming a destination to live, work, and do business!

We Are Willy
1228 Williamson St.
Madison, WI 53703
608.280.1155

Merchants association promoting shops, restaurants and galleries in the central Williamson Street area. Along with participating city wide gallery nights, we arrange several independent events offering discounts on merchandise, live music and food carts.

 

Partners In the Press


We love to celebrate when we see our partners in the press! Check out these recent articles highlighting how successful our partners are at making our destination so desirable: