Business Builder Monthly

June 2017

Issue 06.15.17

 

INDUSTRY AWARENESS CAMPAIGN


WACVB Tourism in Wisconsin - Keep it Growing

Showcases the value of the state’s tourism industry to Wisconsin’s economy and future.

The Tourism in Wisconsin - Keep it Growing Public Education Broadcast Program is aimed at raising awareness among Wisconsin citizens of the economic impact and benefits of the tourism industry to the State of Wisconsin and local communities. Tourism is big business in Wisconsin and cannot be overlooked as a key contributor to the economic health and vitality of our state.

The program includes TV and radio spots which will air on 170 Wisconsin radio stations and 22 TV stations throughout the state. The media buy runs for 3 weeks beginning Monday, May 22. The media buy was made possible by the Wisconsin Broadcasters Association (WBA) Public Education Program. 

“The Wisconsin tourism industry is a valuable contributor to Wisconsin’s economy and quality of life,” WACVB Executive Director Julia Hertel said. “This public education program is an opportunity to share this message with Wisconsin residents as we kick off the summer travel season.”

The program is funded through WACVB, Greater Madison Convention & Visitors Bureau and Visit Sheboygan, Visit Beloit, Marshfield CVB, Tomah Chamber & CVB, Greater Green Bay CVB, Minocqua Area Chamber, WI Dells CVCB, Fox Cities CVB, Oshkosh CVB, Stevens Point Area CVB, Manitowoc VCB, Visit Eau Claire, Door County Visitor Bureau, Real Racine, La Crosse Area CVB, Janesville CVB and Visit Lake Geneva.  Boelter & Lincoln marketing agency of Milwaukee produced the spots.   

 
 

Featured Partner: MADISON CITY TOURS


Meet Madison’s biggest booster, March Schweitzer, and experience Madison in a totally new way. Madison City Tours offer private sightseeing tours of Madison by mini-van. Have a larger group? Madison City Tours can also offer “step-on” guide services. 

Tours include the 2+ hour “Highlights Tour," a 25 mile route that explores the entire Isthmus area and “Frank Lloyd Wright’s Madison,” a popular in-depth tour. March’s passion and expertise in all things Frank Lloyd Wright will ensure that you will always learn something new. And you can experience the “History of Madison” on a tour that explores its early history from the effigy mounds builders to the Civil War involvement. Specialty and Seasonal Tours are also available.

March recently added a new offering to her services—a self-guided travel brochure entitled "That’s Wright!" which provides directions of Frank Lloyd Wright sites by car. Guides are available on the Madison City Tours website, Monona Terrace gift shop, WI State Historical Society Museum, Unitarian Meeting House and the Edgewater Hotel.

 
 

Warm Welcome


We’re pleased to welcome the following new partners:

Café CODA
113 W. Dayton St.
Madison, WI 53703
608.251.8565

Café CODA is Madison's new jazz space dedicated to traditional, contemporary and creative music. CODA is an intimate spot featuring a grand piano, and served by a bar and restaurant.​

Fair Trade Coffee
418 State St.
Madison, WI 53703
608.268.0477

Locally owned & operated full service coffee house using fair trade coffee beans to craft our coffee and espresso drinks. Fair Trade Coffee serves breakfast and lunch items, salads, soups, smoothies, and house-baked goods daily.

Sassy Cow Creamery
W4192 Bristol Rd.
Columbus, WI 53925
608.837.7766

A farmstead dairy located north of Sun Prairie. Here we bottle milk and make ice cream from our own dairy herd which can all be viewed from windows in our store.

 

Major Milestones

Please join us in congratulating these partners!

Madison Community Foundation
Celebrating its 75th Anniversary Year of Giving, Madison Community Foundation serves individuals, families, non-profits, and businesses that have philanthropic interests and goals, helping them to achieve those goals through efficient management of resources. 

Otto's Restaurant & Bar
Otto’s is celebrating 30 Years of fine dining in a relaxed casual setting. Otto’s serves quality seafood and certified Angus beef. Enjoy live music on the deck and Chef's tasting menus on weeknights.

Country Inn & Suites Madison/Monona
Country Inn & Suites Madison/Monona is celebrating its 20th Anniversary.  Join us in congratulation the Country Inn & Suites Madison/Monona team - a team that always makes visitors feel right at home.

Dane County Regional Airport
Join us in congratulating DCRA for winning the Airport Council International-North America Excellence in Airport Concession Award. The Dane County Regional Airport announced that it is the winner of the best small airport food & beverage program. The awards were announced during a gala dinner at the 2017 Airport Council International- North America (ACI-NA) Business of Airports Conference in Palm Springs, CA.
 

 
 

Partners In the Press


We love to celebrate when we see our partners in the press! Check out these recent articles highlighting how successful our partners are at making our destination so desirable:

50 States of BrunchFood Network Online, May 2017
Partners Mentioned: Graze

Easy EscapesChicago Magazine, May 2017
Partners Mentioned: First Unitarian Society Meeting House, New Glarus Brewing Company, Monona Terrace Community & Convention CenterTaliesin

For Frank Lloyd Wright’s 150th, Tours, Exhibitions and TattoosNew York Times May 2017
Partners Mentioned: The Edgewater, Taliesin