Partner Programs & Events

Each year, we host opportunities for partners to connect with each other and the Destination Madison team. Join us at an educational or networking event to learn about industry trends and meet your peers. Or set up a meeting with our team to ask questions and share updates.

What do our partner events look like? Check out pictures from previous events.


Partner Programming

Consumer Behavior Study: Capturing Visitor Mindsets Webinar - March 20, 2024

Join Destination Madison for a partner-exclusive webinar where Kate Dale, our Executive VP of Brand Strategy & Communications, will share our new consumer behavior research that will inform our marketing strategies in 2024. Kate will share insights on our mindset-driven target audiences and how we are using this data to market our destination to visitors. 

Time: 10 – 11:00 a.m.

Please reach out to partnership@visitmadison.com if you have any questions. 

 


Earth Day Everyday: Tips for Sustainability Success | April 25, 2024

Join Destination Madison at 'Earth Day Everyday: Tips for Sustainability Success,' an event that will highlight the importance of prioritizing sustainability in our everyday lives.

Sustain Dane will empower you to implement sustainability initiatives within your organization by sharing tips and resources for adopting a green lifestyle.

Discover all about Destination Madison's newly launched Voluntourism program and learn how you can actively participate and contribute to sustainable practices in the community.

Time: 2: 45 – 5 p.m. 
Location: Olbrich Botanical Gardens - Evjue Commons

Please reach out to partnership@visitmadison.com if you have any questions. 


Partner Orientation – May 1, 2024

Join us for a deep dive into Destination Madison's history, mission and impact on the industry. Get connected to the tools and resources needed to make the most out of your partnership benefits.


Past Events & Webinars

Consumer Behavior Study: Capturing Visitor Mindsets Webinar (March 20, 2024) – Watch Recording | View the Slide Deck

The Social Social (June 6, 2023) – View the Slide Deck   

Summer Celebration (June 16, 2022) – View the Slide Deck  |  Watch the Brand Campaign Video

Maximizing Our Marketing Efforts (December 1, 2021) – Watch the Recording  |  View the Slide Deck

Travel for Everybody - How Can Businesses Help? – (June 9, 2021) – Watch the Recording

Virtual Partner Roundtable: The Future of Madison – (March 25, 2021) – Download the Recap

Pivoting During a Crisis: A Panel Discussion (November 19, 2020) – Watch the Recording

Travel Sentiment & Trends (October 7, 2020) – Watch the Recording