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WHO WE ARE & WHAT WE DO
We are the official destination manager and leader of Madison and Dane County. As such, our goal is to increase visitor volume and spending by bringing convention, event and leisure business to the area. Accomplishing this goal will result in increased, optimum levels of visitor traffic and maximum generation of visitor dollars.
WHY THIS MATTERS TO OUR PARTNERS
Our marketing efforts open up a whole new world of opportunities for your business.
We are dedicated to marketing and selling Madison as a premier destination to the more than three million visitors who come to Dane County each year. As a partner, you will gain exclusive access to information on upcoming conventions and events. You will get the inside track on providing your products and services to these visitors and you will receive invaluable exposure online and in print with our year-round marketing and public relations initiatives.
