FAQ
FREQUENTLY ASKED QUESTIONS
What is the GMCVB?
The Greater Madson Convention & Visitors Bureau (GMCVB) is the official destination manager and leader of Madison and Dane County. Our goal is to increase visitor volume and spending by bringing convention, event and leisure business to the area.
Our Convention Sales Managers work with local, regional and national based meeting planners and organizers to bring event and convention business to our area while marketing efforts for the demographic targeted for leisure visitors encompasses those within a 5-hour drive radius and focuses on women ages 35-55, who are highly educated with a tie to Madison either through the University of Wisconsin-Madsion, friends or as a former resident.
How is the GMCVB funded?
The GMCVB receives funding from several sources:
| City of Madison (derived from "TOT" or Transient Occupancy Tax, a.k.a hotel room tax) | 63% |
| Program Revenues | 14% |
| Partnership Revenue | 10% |
| Dane County | 10% |
| Area Municipalities (derived from "TOT" or Transient Occupancy Tax, a.k.a. hotel room tax) | 3% |
How does the GMCVB enhance our community?
Tourism ia a billion dollar industry for Dane County. The economic benefit that visitors bring to our area translates into resident income, job creation and continued enhancement of the quality of life we all enjoy. In addition, this visitor economy sustains 30,000 area jobs.
The GMCVB's goal is to increase visitor volume and spending by continuing to bring convention, event and leisure business to Madison and Dane County. Accomplishing this goal results in increased, optimum levels of visitor traffic and maximum generation of visitor dollars.
Who are the CVB partners?
From small businesses that directly benefit from visitor and convention dollars- to large businesses that invest in our committment to the economic and community development value that stems from our work, the GMCVB has a wide and varied partnership base. Meet our partners...
Why should my business become a partner of the GMCVB?
Whether you're looking to add to your bottom line or enhance the community, investing in partnership with the GMCVB and its business plan is an efficient way to reach your goals. Hear what our partners are saying...
How much does it cost to become a partner?
There is a partnership level at a practical cost for every organization. From a discounted Associate Partnership for non-profit businesses, to the custom built Destination Champion packages for large organizations. For more information or to schedule a one-on-one meeting, please contact our Partnership Development Team!
How do I apply?
Request more information or contact our Partnership Development Team!
Additional questions? Ask our Partnership Development Team...
