Tourism is a billion dollar business in Dane County. But it hasn’t happened overnight. The Greater Madison Convention & Visitors Bureau (GMCVB) is continuously working on long-term strategies designed to develop our destination and create a compelling reason for visitors to experience Madison.
From conducting research that helps us assess the need for new amenities to participating in public policy discussions that affect visitor safety to conducting visioning studies that inspire our community to work collaboratively, we set a proactive pace that yields results.
This work can only take place with the generous support of our Premier Investors. The significant commitment these partners make to the economic viability of our community allows us to stay competitive in the business and hospitality communities.