Like a Local

From capitol to campus, from sparkling lakes to rolling landscapes, from innovative work to weekend fun, Madison is known for the people, places and things to do that create its unique culture. You can read about our accolades, but the best way to experience Madison is like a local:

Eat Like a Local
Madison is the perfect place to visit if you love to dine! From enjoying farm-to-table offerings at restaurants such as Harvest to tasting your way through traditional Wisconsin fare in tavern-style settings such as The Old Fashioned, you're sure to savor every experience. More restaurant ideas.

Drink Like a Local
The greater Madison area is a mecca for microbreweries, wineries and distilleries. Stop in to sample a brew or two at establishments including The Great Dane and Ale Asylum, or sign up for a Hop Head Beer Tour and make a day of it! Wollersheim Winery is a short, scenic drive away and you won't want to miss Madison's first-ever local distiller, Yahara Bay Distillers. More about our craft culture.

Shop Like a Local
Spring brings the chance to start out your Saturday at the Dane County Farmers' Market. This longstanding tradition--and chance to shop the nation's largest producer-only farmers' market--is a don't-miss experience in Madison. When you've had your fill of flowers, fruits, vegetables, meats and more, extend your shopping experience on State Street. Walk block after colorful block to discover boutique-style stores featuring fun foods such as cheeses from Fromagination or great gifts from Little Luxuries. Find more shopping ideas.

Play Like a Local
Madison is known for its vibrant downtown, but there's so much to see outside of town, too! The short drive from Madison to Mt. Horeb leads to Cave of the Mounds, a national natural landmark with daily tours through limestone caves with an unforgettable array of crystal formations. Stop to shop at the Duluth Trading Co flagship store, featuring the Wally Keller Tool Museum. Finish your day at play in the Fisher King Winery tasting room, where you'll enjoy award-winning wines made from grapes designed to withstand Wisconsin winters. Find more itinerary ideas.