Madison Area Sports Commission
We make events aspirational. Experiences memorable. Relationships unforgettable.
Welcome to Madison, WI—the place with a lake-city-lake landscape that creates a perpetual playground. A place where inspiration is found in sparkling lakes, winding trails, rolling hills and roaring stadiums. Athletes love that our scenery is stunning. But that’s just the beginning.
Our team has 50+ years of experience bringing sports of all sorts to Madison. Our creativity and flexibility means we’re focused on making every event a perfect fit. Plus, we’re the kind of people who earn trust, create confidence and form friendships that last long after the championship game is done.
Get set to compete in a city where athletes are inspired to run faster. Climb higher. Bike further. Lift stronger. Stay longer.
Stellar Sports Town
We’re home to the Wisconsin Badgers. Been ranked “Fittest City” more times than we can count. We’ve got a growing pro team scene. Madison loves cheering on sports of all sorts, so you always have a built-in fan base.
Hotels and Unique Venues
We’re connected to specialty venues whether you want college facilities, a curling club, a sportsplex or a place to race BMX. And we have 12,000 regional hotel rooms to host athletes and fans.
High-Profile Host History
We welcome 16 WIAA state tournaments a year. The CrossFit Games came—and stayed—for six years. We’ve been shouting “You. Are. An. IRONMAN!” for 21 years and counting.
Campus and City Connections
All the amenities of a capital city are multiplied by being home to a B1G Ten University. Our connections make everything from permits to parking easy.
Sustainable and Walkable
5 lakes. 200+ miles of biking and hiking trails. 270 parks. 100+ LEED-certified buildings. 300+ shops, restaurants and more, walkable from the Capitol. Here, it's easy to get around and go green.
Reviews and Rankings
From being voted #1 Best Swim and #3 Best Race in the IRONMAN Global Athletes’ Choice Awards to being recognized by WalletHub as “#3 Best State Capitols for Safety” Madison is rocking the rankings.
Meet the Madison Area Sports Commission
Our team has 50+ years of experience bringing sporting events to Greater Madison. We pride ourselves on building relationships that go beyond the business card and can say with confidence that you'll find us to be hardworking, passionate, approachable and fun.
Our Roster of Unforgettable Events
From city-wide events like IRONMAN Wisconsin and the CrossFit Games to youth sports tournaments and NCAA championships, we have the experience to back up any level of competition with ease.