Orpheum Theater
© Focal Flame Photography


Even when it’s winter, there are tons of things to do in Madison! From shopping and spa services to endless ways to explore the outdoors, come see why Madison was recently recognized as a road trip that will make you glad it’s winter.”


A beautiful, serene backdrop is created when our lakes freeze and the hills are covered in snow—perfect conditions for your next Madison visit. Our natural environment is home to many hot spots for ice fishing, sledding, skating, skiing, and snowboarding.

One of the highlights is the Madison Winter Festival, held each year in mid-February. More than ninety truckloads of snow transform the Capitol Square into a race and recreational venue, providing family-oriented activities such as snow and ice sculpting, a frozen 5k, snowshoeing and more. Anytime you visit Madison, you’re invited to take a spin around the rink at The Edgewater, located lakeside and reminiscent of Rockefeller Plaza. You can rent skates or bring your own, and The Icehouse restaurant is a great place to warm your fingers and toes, while enjoying a mug of steaming hot cocoa or grab-and-go menu items.

If your idea of ice time is more about watching it from the stands, you won’t want to miss Madison Capitols Hockey, currently in their first season at the Veterans Memorial Coliseum. Almost any time you go to the Kohl Center on the UW-Madison campus, you’ll find a winter sport of some sort, from men’s and women’s hockey to men’s and women’s basketball. 

No matter what your reason for visiting Madison this season, when you visit during Madison Hotel Week (February 12-21), you can secure rooms at participating properties for just $75 or $100 per night!


The award-winning Madison Children’s Museum and the historic Cave of the Mounds are just the tip of the iceberg when considering great family attractions in Madison. Our city is also home to an amazing Arts and Culture scene, featuring “museum mile,” which stretches from the capitol to the UW-Madison campus. Shopping is always a wonderful winter idea, with local shops lining State Street, and indoor malls featuring some of the best brand-name stores.

Our itineraries take the work out of planning your next trip to Madison! Browse our options below, or peruse all of our sample itineraries.