Our Work
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Our Work

The Greater Madison Convention & Visitors Bureau strives to be an industry leader among destination marketing organizations. Each year, the GMCVB develops critical documents designed to differentiate Madison as a distinctive destination for leisure, sports and convention visitors.


Destination Visioning Update

The GMCVB has been conducting workshops, panels and assessments as part of our Destination Visioning initiative.

These sessions are igniting an inspirational conversation about what Greater Madison is on the verge of becoming as a globally admired and desired place to live, work and play.

While it’s too early to release the final results of our work, what we can share is a brief progress report on the work to date. What is difficult to capture in this report is the passion and deep level of engagement dozens of our civic leaders have expressed in committing to continue to ensure this destination’s evolution into a place visitors will want to experience for generations to come.

Stay tuned for additional updates and information this fall.