Our Work
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Our Work

Destination Madison strives to be an industry leader among destination marketing organizations. Each year, we develop critical documents designed to differentiate Madison as a distinctive destination for leisure, sports and convention visitors.


Destination Visioning

Utilizing industry diagnostic tools, conducting workshops with industry and civic leaders and engaging clients and visitors, we have established a roadmap for our future work.

Our Destination Visioning work focuses on six key areas as we strive to achieve our aspirational Destination Vision for Madison becoming “One of the World’s Most Vibrant and Innovative Places to Live, Work and Visit.” 

To learn more about the results of our Destination Visioning initiative, please read the Executive Summary.