2018 Staff Photo

Our Team

Executive Office

Deb Archer, CDME
  • Deb Archer, CDME
  • President/CEO
    Destination Madison
  • archer@visitmadison.com
  • Phone: 608.255.2537
  • Fax: 608.258.4950
  • What I do: Set the vision for our organizations’ work to manage the destination and grow the area’s economy by attracting leisure, sports, convention, and business travelers. We connect them with all of the great places to experience during their stay.
    Insider tip for visitors: Talk to people while you are here. Madisonians are friendly and eager to share their favorite spots to recreate, dine, shop, or contemplate their future.
    Best local experience: This is a tough one… it’s a toss-up between Ironman weekend and Badger Football Saturdays!
    Why I stay: I am hooked on the urban feel contrasted with the serenity and enduring beauty of the countryside, clean air and stunning lakes.

Kathleen Ripp
  • Kathleen Ripp
  • Executive Assistant
  • ripp@visitmadison.com
  • Phone: 608.441.3953
  • Fax: 608.258.4950
  • First Madison Memory: As a kid, coming here to visit relatives and thinking how massive the Capitol building seemed at the time.
    Best local experience: The Union Terrace is great because it combines water, music, food and drinks, colorful views, people-watching and socializing.
    Insider tip for visitors: If you have a chance, stop by the Lake Vista Café on the Monona Terrace rooftop in summer. I found it by accident and it's surprising how many people don't know about it.
    Madison in three words: Best city ever!

Partnership Team

Kristin Wensing
  • Kristin Wensing
  • Director of Partnerships
  • wensing@visitmadison.com
  • Phone: 608.441.3954
  • Fax: 608.258.4950
  • What I do: Build relationships.
    Where I came from: St. Louis, MO (though I am a WI native).
    Why I stay: Rich cultural and civic institutions, bountiful green spaces and an engaged populace--all things that make this a great, livable community.
    On Saturdays you'll find me: Enjoying the trails in the Pheasant Branch Conservancy in Middleton.

Colleen Sovey
  • Colleen Sovey
  • Partnership Coordinator
  • sovey@visitmadison.com
  • Phone: 608.441.2635
  • I've lived in Madison: Since November 2017
    First Madison memory: One of my first memories was in high school, making the drive from Milwaukee to cheer on the Rufus King boys’ and girls’ basketball teams at the WIAA State Championships. Go Generals!
    Best local experience: Right now, I would say just biking along the Capital City bike path and taking in some pretty breathtaking views. Come August, when the Reebok CrossFit games are here, I may change my mind.
    What I love about Madison: How simple it is to do something fun, especially outdoors! There are so many events going on and new places to eat and drink, the hardest part is figuring out where to go.

Sarah Knab


Michelle Andler
  • Michelle Andler
  • Director of HR & Operations
  • andler@visitmadison.com
  • Phone: 608.441.3948
  • Fax: 608.258.4950
  • First Madison Memory: Eating pizza at Shakey’s Pizza, after getting new shoes at Ragatz Shoes.
    Best local experience: Too many to choose just one, but one of my favorites is live music on the rooftop of the Monona Terrace on a summer night—the atmosphere and view are both amazing.
    On Saturdays you’ll find me: In the fall I’ll be at Camp Randall when the UW football Badgers are playing at home.
    Madison in three words: Everything you need!

Tyler Marlow
  • Tyler Marlow
  • IT Support Specialist
  • marlow@visitmadison.com
  • Phone: 608.441.3945
  • Fax: 608.258.4950
  • What I love about Madison: There are multiple events going on throughout the city almost every single day. There is never a lack of things to do or see.
    On Saturdays you’ll find me: Enjoying drinks and live music overlooking one of the lakes.
    My Madison mantra: Madison has almost everything you could ever need, and it’s a beautiful city on top of that.

Debbie Hines
  • Debbie Hines
  • HR & Operations Assistant
  • hines@visitmadison.com
  • Phone: 608.441.2634
  • Fax: 608.258.4950
  • Best local experience: Taking in the city through a tourist's lens; going on a Betty Lou cruise, visiting different museums, trying new restaurants, browsing the Farmers' Market, and experiencing Badger games of any kind!
    What I love about Madison: I love that Madison has something for everyone. Foodies, sports enthusiasts (go Badgers!), culture and history buffs, and people who want to experience the lakes... there's always something to do!
    Madison in three words: Eclectic. Educated. Inspiring.

Sports Sales

Jamie Patrick
  • Jamie Patrick
  • Vice President – Madison Area Sports Commission
  • patrick@madisonsports.org
  • Phone: 608.441.2621
  • Fax: 608.441.7016
  • Where I came from: Washington via Nebraska via South Dakota.
    First Madison memory: Walking from the Concourse to Lake Mendota and finally to Camp Randall on a Don McLean summer night. 
    Best local experience: Your experience, experiencing the experience.
    My Madison mantra: People. (There is someone for everyone to meet.)

Brandon Holstein
  • Brandon Holstein
  • Account Manager, Madison Area Sports Commission
  • holstein@madisonsports.org
  • Phone: 608.441.3950
  • Fax: 608.258.4950
  • What I do: Promote and market Madison as a premier sports destination with a rich tradition of hosting, establishing, and embracing successful sporting events.
    Best local experience: The Memorial Union in the summer. Sunburst chairs, food, drinks, people, music, all right on the lake? It doesn’t get much better than that!
    On Saturdays you’ll find me: At a Badger football game or enjoying a loaf (yes, a whole loaf!) of spicy cheese bread during my stroll of the famous Madison farmers’ market.
    Website I visit most: madisonsports.org.

Convention Sales

John Leinen
  • John Leinen
  • Vice President of Sales
  • leinen@visitmadison.com
  • Phone: 608.441.3942
  • Fax: 608.258.4950
  • I’ve lived in Madison: Since July 2017.
    First Madison memory: Being wowed by the natural beauty.
    What I love about Madison: It’s like being on a summer vacation at a quintessential northern Wisconsin lake, but with an urban charm and environment.
    On Saturdays you’ll find me: Hitting the trails, going fishing, and experiencing new restaurants.

Jeff Holcomb, CMP
  • Jeff Holcomb, CMP
  • Senior Convention Sales Manager
  • holcomb@visitmadison.com
  • Phone: 608.441.3941
  • Fax: 608.258.4950
  • I’ve lived in Madison: 38 years.
    Why I stay: High quality of life, natural beauty.
    On Saturdays you’ll find me: Fishing or at a UW sporting event.
    Insider tips for visitors: Our local beers and music are world class.

Sarah Lemmers
  • Sarah Lemmers
  • Convention Sales Manager
  • lemmers@visitmadison.com
  • Phone: 608.441.3943
  • I’ve lived in Madison: For three years.
    What I do: Promote Madison and build long-lasting relationships.
    My Madison mantra: The food here is fresher than fresh.
    Insider tip for visitors: Keep it local.

Katrin Madayag-Ard
  • Katrin Madayag-Ard
  • Sales Account Development Manager
  • madayag@visitmadison.com
  • Phone: 608.441.3955
  • Fax: 608.258.4950
  • First Madison memory: When I first came to Madison, I ended up wandering around State Street during what looked like a giant sidewalk sale. Turns out, it was Maxwell Street Days.
    On Saturdays you’ll find me: I play roller derby and skate with the Unholy Rollers and Dairyland Dolls (Mad Rollin’ Dolls) as well as Team Philippines (Roller Derby World Cup). On most Saturdays, you’ll find me skating, emailing or volunteering for these teams. Otherwise, I’m spending time with my husband and son.
    What I love about Madison: I love the people, the vibe, the energy, and the open-mindedness of the city.

Eric Reichert
  • Eric Reichert
  • Senior Alliant Energy Center Account Manager
  • reichert@visitmadison.com
  • Phone: 608.441.3944
  • Fax: 608.258.4950
  • First Madison memory: State Street in the late 1980s while I was in high school for the State Solo and Ensemble Festival.
    Best local experience: Disc Golf at Hiestand Park, followed by a stop at Ale Asylum.
    Why I stay: Madison offers all the amenities of a big city—with a small town feel.

Julie Vanden Brook
  • Julie Vanden Brook
  • Senior Sales Coordinator
  • vandenbrook@visitmadison.com
  • Phone: 608.441.3956
  • Fax: 608.441.7007
  • I’ve lived in Madison: 28 years.
    On Saturdays you’ll find me: In the summer, at the Farmer’s Market. In the fall, at a Badger football game. In the winter… probably at a mall or Target!
    Best local experience: Exploring the Capitol building, then walking down State Street and over to Memorial Union Terrace on Lake Mendota.

Convention Services

Janine Wachter, CMP
  • Janine Wachter, CMP
  • Director of Convention & Event Services
  • wachter@visitmadison.com
  • Phone: 608.441.3949
  • Fax: 608.258.4950
  • First Madison memory: Trick-or-treating as a child at the Henry Vilas Zoo with my mom and grandma.
    What I love about Madison: The opportunity to go to a festival or partake in a fitness or cultural activity almost every day of the week. There is always something going on in Madison. 
    Best local experience: Picnicking on the Capitol lawn during the Wisconsin Chamber Orchestra’s Concerts on the Square.

Laura Portz, CMP
  • Laura Portz, CMP
  • Convention & Event Services Manager
  • portz@visitmadison.com
  • Phone: 608.441.3957
  • Fax: 608.441.7010
  • My Madison mantra: Keep calm and jump around.
    Madison in three words: Easy, breezy, beerzy, cheesy. (Okay, that’s four but it’s just so true!)
    Insider tip for visitors: Keep it local. We have so many unique restaurants and shops that are distinctly Madison.

Amber Wiza
  • Amber Wiza
  • Convention & Event Services Manager
  • wiza@visitmadison.com
  • Phone: 608.441.2639
  • Fax: 608.258.4950
  • First Madison memory: Visiting my brother who moved to Madison when I was in 3rd grade, and thinking East Washington was the loooongest street ever. But it was worth it when we got to State Street and Capitol Square.
    What I love: Madison is continuing to grow and there’s always a new restaurant to try or some type of activity to check out, but we still have a small town feel and a great sense of community. 
    Insider tip for visitors: Go for a walk or drive without any plans. You never know what kind of event or festival you’ll come across.

Maureen Martin
  • Maureen Martin
  • Destination & Visitor Services Manager
  • martin@visitmadison.com
  • Phone: 608.441.3959
  • Fax: 608.258.4950
  • Where I came from: Milwaukee, WI
    Insider tip for visitors: Get on a bike path and see where it takes you. It's the best way to explore this city!
    Madison in three words: Charming. Eclectic. Delicious.

Rick Bristol
  • Rick Bristol
  • Visitor Services Representative
  • bristol@visitmadison.com
  • Phone: 608.255.2537
  • Fax: 608.258.4950
  • I’ve lived in Madison: 7 years
    Where I came from: Fremont NE via way of Buffalo, NY and Chicago, IL.
    First Madison memory: Seeing a man on a unicycle “walking” his dog during a snow storm.
    My Madison mantra: Another day, another adventure.

Julie Beauchamp
  • Julie Beauchamp
  • Visitor Services Representative
  • beauchamp@visitmadison.com
  • Phone: 608.255.2537
  • Fax: 608.258.4950
  • I’ve lived in Madison: Since 2008.
    Why I stay: I love Madison (and Wisconsin)—there’s no doubt it’s my home.
    On Saturdays you’ll find me: Biking to the Farmers' Market.

Marketing, Strategic Planning and Organizational Research

Diane Morgenthaler
  • Diane Morgenthaler
  • Executive Vice President
  • morgenthaler@visitmadison.com
  • Phone: 608.441.2622
  • Fax: 608.258.4950
  • What I do: My work focuses on the future of our business and supporting the work of our team. 
    First Madison memory: Driving into Madison and seeing Lake Monona. Love the water!
    Why I stay: Madison has big city amenities—great restaurants, cultural arts, and music—all in one of the most beautiful settings imaginable.
    What I love about Madison: Great food, great people, great place.

Kate Dale
  • Kate Dale
  • Director of Marketing
  • dale@madisonsports.org
  • Phone: 608.441.3946
  • Fax: 608.258.4950
  • First Madison memory: Enjoying the UW-Madison campus.
    Insider tip for visitors: Don’t miss the sunset from the Memorial Union Terrace, with an ice cream cone or beer in hand (or both!).
    On Saturdays you’ll find me: Boating (on the lakes), cheering (on the Badgers), or running (on the many awesome trails around the city).
    My Madison mantra: Go with the flow and jump around!

Robert Gard
  • Robert Gard
  • Director of PR and Communications
  • gard@visitmadison.com
  • Phone: 608.441.3958
  • Fax: 608.258.4950
  • I've lived in Madison: Not nearly as long as Madison has lived in my heart.
    Why I stay: I don’t like to jump around. Unless I’m at a Badgers game.
    What’s your best insider tip for visitors? Go to the Farmers' Market so you can say “yes” when everyone asks if you’ve been to the Farmers' Market.
    What I love about Madison: The city and the people don’t sit still. They continuously strive to be innovative and inclusive.

Anna Shircel
  • Anna Shircel
  • PR & Communications Coordinator
  • shircel@visitmadison.com
  • Phone: 608.441.2626
  • I've lived in Madison: Since 2015
    First Madison memory: On my first solo trip to Madison, I was mixed up by all the one-way streets downtown and became stuck in the endless loop around the Capitol!
    Best local experience: There are so many to choose, but I have to say the Dane County Farmers' Market. There is such a buzz around the Capitol Square on Saturday mornings, and it always feels like the whole city has gathered to support local farmers, bakers and artisans.
    Insider tip for visitors: When in doubt, talk to locals! Madisonians are happy to share their favorite spots and activities.

Corinn Ploessl
  • Corinn Ploessl
  • Organizational Events Manager
  • ploessl@visitmadison.com
  • Phone: 608.441.3947
  • Fax: 608.258.4950
  • I’ve lived in Madison: With the exception of 4 years of college in La Crosse and one summer in France, I’ve lived in Madison my whole life!
    On Saturdays you’ll find me: An ideal Saturday would include kayaking on one of the beautiful lakes in Madison, followed by an evening of live music at one of the many concert venues. I really enjoy Breese Stevens Field and the Terrace!
    What I love about Madison: The views! My two favorites are of the skyline as you’re driving in on John Nolen, and of the Capitol from Eno Vino at the AC Hotel.

Amy LaPlante
  • Amy LaPlante
  • Graphic Designer
  • laplante@visitmadison.com
  • Phone: 608.255.2537 x2625
  • Fax: 608.258.4950
  • I've lived in Madison: For 12 years, the second time around (the first was while attending UW-Madison).
    What I love about Madison: EVERYTHING! Even winter.
    Why I stay: The art, music and food scene.
    Madison in three words: Easygoing. Creative. Home.

Sarah Buob
  • Sarah Buob
  • Graphic Designer
  • buob@visitmadison.com
  • Phone: 608.441.2625
  • Fax: 608.258.4950
  • Madison in three words: Alive. Eclectic. Delish.
    Best local experience: I am a big fan of the Eastside festivals. The funk factor, great local food options, amazing local/national/international music, and very happy people make for an authentic Madison experience.
    On Saturdays you’ll find me: Spending the day outdoors which could include biking to the farmers market, hiking, paddling, and/or festivaling.

Corinne Burgermeister
  • Corinne Burgermeister
  • Marketing Coordinator
  • burgermeister@visitmadison.com
  • Phone: 608.441.2636
  • First Madison memory: Touring UW-Madison in January—a two-hour walk in the cold!
    What I do: I am the voice of GMCVB and MASC on social media.
    Best local experience: Take in a baseball game at the Duck Pond. Mallards fans are incredibly kind and loyal.
    My Madison mantra: Never say “no” to cheese curds!

Ellen Larson
  • Ellen Larson
  • Marketing Coordinator
  • larson@visitmadison.com
  • Phone: 608.441.2633
  • Fax: 608.258.4950
  • Best local experience: You can’t beat the Saturday farmers’ market.
    What I love about Madison: I love how easy it is to live an active lifestyle here. It’s motivating to live in a culture where biking to work is the norm for many people, along with spending time on the trails and lakes!
    Insider tip for visitors: Walk out to picnic point. You’ll see some beautiful views of Madison and it feels like you’re far out in nature, while being just a few miles from downtown.
    Madison in three words: Energetic. Unique. Engaging.

Jordan Rodewald
  • Jordan Rodewald
  • Digital Marketing Specialist
  • rodewald@visitmadison.com
  • Phone: 608.441.2637
  • First Madison memory:  Walking from Lot 60 to Camp Randall with my dad on a crisp, fall game day.
    Best local experience:  Biking from Monroe Street to the end of Willy Street and stopping at all of the wonderful establishments in between.
    On Saturdays you'll find me:  Grabbing fresh produce from the Farmers' Market, going on a lengthy bike ride and winding down the day with friends at the Memorial Union Terrace.
    What I love about Madison: Access to top-notch ethnic cuisine without the big city wait (usually).

Michael Fiez
  • Michael Fiez
  • Marketing Coordinator
  • fiez@visitmadison.com
  • Phone: 608.441.2638
  • I've lived in Madison for: I grew up in Verona, just outside of Madison, and lived there for 18 years. I came back home after college and have been here for three years now.
    Why I stay: I love what Madison has to offer. There are beautiful lakes, ample green space and a lively downtown.
    On Saturdays you'll find me: Watching a Badger game with friends and enjoying some of the great local beer Madison has to offer.
    What I love about Madison:  One of the best things about Madison is the small town feel with urban amenities. The people here are kind and there's a strong local feel. But at the same time, Madison offers big-time sports, arts and culture and anything else you could want.