A panoramic view of a vibrant city skyline along a waterfront at sunrise, showcasing modern buildings and lush greenery.
Destination Madison
Author
Destination Madison

Deb Archer Set to Retire at the End of 2020

My love affair with Madison began in 1994 when I was driving across the causeway on a beautiful fall morning before my interview for VP of Sales with the Greater Madison CVB. The lake was glistening, the leaves were changing and the Capitol dome loomed over the city – and that signature view didn’t…

Continue Reading

Trails & Trees: Hiking UW-Madison Arboretum

Nature wonderland. A cheesy but accurate description of “The Arboretum” or “The Arb,” as locals call it. It’s a research center and visitor destination with restored prairies, woodlands, wetlands and gardens ready to ramble year-round. The Arboretum was established in 1932, with the goal…

Continue Reading

Bike the (Fitch) 'Burg

Summer is the perfect time to explore Fitchburg’s bike trails. This Bicycle Friendly Community is a major biking hub in Dane County, and has easy access to some of Wisconsin's best bike trails. But biking in Fitchburg goes beyond your typical out-and-back trails. Your biking adventure can include…

Continue Reading

Top 3 Fall Running Routes

With cooler temps in the air and the leaves changing to an array of beautiful colors, fall is the perfect time to explore Madison with your running shoes on. Read on for three suggested routes—each with varying distances but all with beautiful surroundings, guaranteed. Load up your phone with a…

Continue Reading