Picture this. You're walking around the Capitol Square in downtown Madison in sight of the beautiful Wisconsin State Capitol building. The smells of sizzling jerk chicken, freshly popped popcorn, savory arepas and warm donuts fill the air while the sounds of the band playing at the nearby stage…
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It’s here: that brilliant time of year when the sunlight lingers longer. Schedules are slower. And stress levels are wayyy lower. Looking for a new spot to find your summer state of mind? Try Verona, Wisconsin. Its nickname—“Hometown USA”—is a not-so-subtle giveaway to everything that…
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Open-air shopping at deep discounts is the name of the game in downtown Madison each year on the third weekend of July during Maxwell Street Days. The epic sidewalk sale has been a Madison tradition on State Street for over 50 years and continues to uphold the expectation of being Madison's…
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Here’s the thing about Madison and Pride: we don’t just show up for one weekend in June and call it a day. In Madison, we celebrate who we are all year long and, when August rolls around, we bring it all together in one extraordinary weekend that reminds you why this city is one of the most…
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Madison has earned its reputation as a place where you can find live music every night of the week, and jazz is just as prominent a player today as it was when aficionados flocked to the Wisconsin Union Theater to see Ella Fitzgerald. Our scene is inspired by a long list of influential clubs and…
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Madison is well-known for its outstanding music festivals, including one festival that culture-seekers and locals look forward to all year—La Fête de Marquette. It’s one of Madison’s largest outdoor music festivals that celebrates dozens of cultures through music, food, local art and…
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If you’re an art aficionado, your idea of heaven might be perusing booths upon booths of beautiful artwork, just waiting to be purchased and displayed in your home. Well, you’re in luck, because this vision becomes a reality every year at Madison’s Art Fair on the Square. This Madison art festival…
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Your guide to summer in Madison is here. Nothing beats moving from lake to biergarten to museum to nightlife in just one day. And you can fit even more than that in one weekend. Our vibe is loved by the outdoor enthusiasts and urban explorers alike. We're a Midwest summer vacation destination that…
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Music festival season is about so much more than great tunes. It's about community. The outfits, the food, the atmosphere and the people come together to create a vibe that feels open and freeing. Madison's live music festivals create safe spaces for people of all musical interests to embrace their…
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Summer in Madison starts with a bang. Or should we say it starts with bangers? World’s Largest Brat Fest has long been considered the kickoff to summer in the capital city, drawing visitors from near and far for three days of live music and one of Wisconsin’s most beloved foods: brats. Across town…
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