A wide view of the Madison skyline featuring Monona Terrace and the Capitol building in the background.
Photo by Cassius Callender

SPORTS EVENTS IN MADISON: THE UNEXPECTED SPECS

Madison has most certainly earned its reputation as a sports destination: Big Ten college town. Growing pro team scene. High profile host history with repeat visits from world-class competitions. While it’s true that our passion for sports shines through from national TV and media mentions to…

Continue Reading

MPO: CREATING IMPACT THROUGH SIGNATURE EVENTS

The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? The Madison Area Sports Commission did. “We were on hiatus from hosting IRONMAN Wisconsin, a world-class event we’d welcomed since 2002,” says Brandon…

Continue Reading

How to Enjoy Bleisure Travel in Madison

Remote and hybrid work schedules have expanded our idea of what a workplace is. Can you work your desk job from a shoreline, a shop or a shanty? Absolutely. It's your opportunity to see more of the world while maintaining the normalcy of a steady career. If your job allows you to work around the…

Continue Reading

Top 5 Reasons to Meet in Madison

If you’re in the meetings industry, it’s no secret costs are on the rise, from A/V to F&B. That the need to plan events hosted simultaneously in-person and online is here to stay. Those two factors alone may be the reason a recent study by Future Partners indicated that 77.7% of meeting planners say…

Continue Reading