You’ve spent the last few days in Madison making connections, sparking ideas and powering through convention center coffee. But why rush back home to your routine? Imagine one more day strolling alongside sparkling lakes, savoring local flavors or simply taking time for yourself to unwind. The…
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It’s 4:45 p.m. Your meetings are done, but the day is still young. That’s when it’s time to discover one of the things that makes meeting in Madison so memorable: it’s walkable! Madison is famous for its isthmus — not just because that means our vibrant downtown sits between two sparkling…
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Madison is no stranger to hosting unique sporting events, and we continue to draw athletes and spectators from all over the world. From the Tug-of-War International Federation (TWIF) Outdoor World Championships, which featured teams from 15 countries, to the Strongman Games where athletes lift cars…
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This is one of Madison’s most beloved bike routes. Unbeatable views of Lake Monona — the second in our chain of five lakes. The Madison skyline. Lakeside neighborhoods. All paved, with signs marking your way for 13 glorious miles. Here's some of the top things to know before biking the Lake Monona…
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How do you strike the perfect balance between security and adventure for your event? A 2024 report from Future Partners found that 80.4% of meeting planners view a "safe environment" as a critical factor when picking a destination. It’s a balancing act. Do you focus your budget on controlled…
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What’s next for meetings in 2025? How do you design an event that’s budget friendly while keeping sustainability top of mind? As the event world evolves, being in the know about the latest trends could be the secret to turning your next event into an unforgettable experience. We spoke with two…
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What comes to mind when you think of a downtown and what you'll find in Madison are two different things. Downtown Madison stands apart from bustling concrete jungles as a vibrant, walkable, bikeable stretch of city flanked by two glittering lakes and focused around one of the nation's most…
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Madison has most certainly earned its reputation as a sports destination: Big Ten college town. Growing pro team scene. High profile host history with repeat visits from world-class competitions. While it’s true that our passion for sports shines through from national TV and media mentions to…
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The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? The Madison Area Sports Commission did. “We were on hiatus from hosting IRONMAN Wisconsin, a world-class event we’d welcomed since 2002,” says Brandon…
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It’s no secret that sustainability is a much-talked-about topic in the meetings and events industry. It’s also a well-known fact that in Madison, we’ve always been the kind of people who prefer to do something about it. Sustainability has always been part of Madison’s DNA. We were the first city…
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