A panoramic view of a vibrant city skyline along a waterfront at sunrise, showcasing modern buildings and lush greenery.

What's New in Madison in 2026

Madison, Wisconsin is always evolving, and 2026 is no exception! This year brings exciting new cultural attractions, a dozen new restaurants (and counting!) and events that make our city an even more vibrant destination. Whether you’re a first-time visitor or a seasoned local, read on to discover…

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Why Madison is a Women's Sports Destination

What would happen if women's sports became more than a trend? More than a fad enjoyed during the Olympics. Or an emotional storyline in Superbowl ads. Perhaps girls and women will feel more confident at the gym or on the playground. Athletes will see equal standards in their locker rooms…

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Snowy Sports to Try This Year in Madison

In Madison, we turn winter weather into winter adventure. Our frozen lakes and stunning landscapes bring out our best (and maybe unexpected) ways to enjoy the outdoors. Madison winters are not just for the thrill seekers. There's a snowy sport for all levels of athletic ability. Jump to the map and…

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Sportscursions: Madison Must Dos for Sports Fans

Badger football. LOVB Madison matches. The thrill of IRONMAN. The pursuit of WIAA glory. Whatever sportscursion brings you to Madison, you’ll find a city that embraces visitors and elevates game day into a full-blown adventure! Sports tourism is on the rise, with more fans and athletes travelling…

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Badger Weekends: Your Pre and Post Game Guide

Jumping around at a UW–Madison Badger football game is an experience like no other, but it is just a slice of Madison's best things to do in fall. Gameday is a great anchor for a weekend-long trip to the capital city. Here's a list of experiences to include before and after your journey to Camp…

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Your Guide to Madison Night Mares Gameday

An evening with the Madison Night Mares is anything but scary. The capital city's Women's Summer Collegiate Softball League team brings a combination of athleticism and entertainment to Warner Park all summer long. Catching a Night Mares game means seeing some of the brightest future softball stars…

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