The new year is a great time to seek out new experiences. Fortunately in Madison, you'll be able to do that all year long. 2025 is set to be an exciting year for the capital city filled with new sports teams, events, restaurants and some big anniversaries worth celebrating. New things are happening…
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In Madison, we turn winter weather into winter adventure. Our frozen lakes and stunning landscapes bring out our best (and maybe unexpected) ways to enjoy the outdoors. Madison winters are not just for the thrill seekers. There's a snowy sport for all levels of athletic ability. Want to enjoy…
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Winter is a season for winners. UW Badgers athletic programs are proof of that. Winter sports at UW-Madison means basketball, ice hockey and wrestling. These sports have brought Madison some of the highest accolades in Badger sports history. They also provide gameday experiences that are at the top…
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UW Badgers fall sports are not just for the die-hards. They're for anyone looking to feel the electricity of 80,000 people jumping around, the rush of watching some of the country's most renown women athletes spike and the power in 176 years of tradition. Everyone is welcome to be a Badgers sports…
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What would happen if women's sports became more than a trend? More than a fad enjoyed during the Olympics. Or an emotional storyline in Superbowl ads. Perhaps girls and women will feel more confident at the gym or on the playground. Athletes will see equal standards in their locker rooms…
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Hiking in Madison, Wisconsin is magical year-round, but there's something extra special about those fall colors on a cool, crisp morning. These hiking spots are perfect for taking in the views. Grab your water bottle and a flannel, it's fall y'all. 1. UW Madison Arboretum This nature wonderland…
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Madison has most certainly earned its reputation as a sports destination: Big Ten college town. Growing pro team scene. High profile host history with repeat visits from world-class competitions. While it’s true that our passion for sports shines through from national TV and media mentions to…
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The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? The Madison Area Sports Commission did. “We were on hiatus from hosting IRONMAN Wisconsin, a world-class event we’d welcomed since 2002,” says Brandon…
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Forward is kind of our thing in Madison. It’s the name of an iconic Capitol Square statue. It’s the mindset of our community's progressive ideals, and it’s the name of our legendary football (soccer, if you prefer) club. Going to a Forward Madison FC game is about way more than football.…
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It’s no secret that sustainability is a much-talked-about topic in the meetings and events industry. It’s also a well-known fact that in Madison, we’ve always been the kind of people who prefer to do something about it. Sustainability has always been part of Madison’s DNA. We were the first city…
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