A wide view of the Madison skyline featuring Monona Terrace and the Capitol building in the background.
Photo by Cassius Callender

Why Madison is a Women's Sports Destination

What would happen if women's sports became more than a trend? More than a fad enjoyed during the Olympics. Or an emotional storyline in Superbowl ads. Perhaps girls and women will feel more confident at the gym or on the playground. Athletes will see equal standards in their locker rooms…

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5 Essential Fall Hiking Spots

Hiking in Madison, Wisconsin is magical year-round, but there's something extra special about those fall colors on a cool, crisp morning. These hiking spots are perfect for taking in the views. Grab your water bottle and a flannel, it's fall y'all. 1. UW Madison Arboretum This nature wonderland…

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SPORTS EVENTS IN MADISON: THE UNEXPECTED SPECS

Madison has most certainly earned its reputation as a sports destination: Big Ten college town. Growing pro team scene. High profile host history with repeat visits from world-class competitions. While it’s true that our passion for sports shines through from national TV and media mentions to…

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MPO: CREATING IMPACT THROUGH SIGNATURE EVENTS

The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? The Madison Area Sports Commission did. “We were on hiatus from hosting IRONMAN Wisconsin, a world-class event we’d welcomed since 2002,” says Brandon…

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