Madison, Wisconsin is always evolving, and 2026 is no exception! This year brings exciting new cultural attractions, a dozen new restaurants (and counting!) and events that make our city an even more vibrant destination. Whether you’re a first-time visitor or a seasoned local, read on to discover…
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What would happen if women's sports became more than a trend? More than a fad enjoyed during the Olympics. Or an emotional storyline in Superbowl ads. Perhaps girls and women will feel more confident at the gym or on the playground. Athletes will see equal standards in their locker rooms…
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In Madison, we turn winter weather into winter adventure. Our frozen lakes and stunning landscapes bring out our best (and maybe unexpected) ways to enjoy the outdoors. Madison winters are not just for the thrill seekers. There's a snowy sport for all levels of athletic ability. Jump to the map and…
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Winter is a season for winners. UW Badgers athletic programs are proof of that. Winter sports at UW-Madison means basketball, ice hockey and wrestling. These sports have brought Madison some of the highest accolades in Badger sports history. They also provide gameday experiences that are at the top…
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Greater Madison is known for its many miles of biking and hiking trails — all 200 miles of them. But we’re also renowned because we’re one of just five Platinum-Level Bike Friendly Communities in the country! Being on an isthmus and surrounded with scenery sculpted by glaciers makes ours a…
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Badger football. LOVB Madison matches. The thrill of IRONMAN. The pursuit of WIAA glory. Whatever sportscursion brings you to Madison, you’ll find a city that embraces visitors and elevates game day into a full-blown adventure! Sports tourism is on the rise, with more fans and athletes travelling…
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The city of Madison's energy on Badger gamedays is infectious. It's a day full of celebration, tradition, Big Ten pride and more. Whether or not you have tickets to the game, there's somewhere in the city that'll feel just as electric as jumping around at Camp Randall Stadium. Join in the fun and…
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Jumping around at a UW–Madison Badger football game is an experience like no other, but it is just a slice of Madison's best things to do in fall. Gameday is a great anchor for a weekend-long trip to the capital city. Here's a list of experiences to include before and after your journey to Camp…
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How did the Madtown Pickleball Open become Wisconsin’s largest outdoor pickleball tournament? Let's take it back to the beginning. The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? The Madison Area Sports…
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An evening with the Madison Night Mares is anything but scary. The capital city's Women's Summer Collegiate Softball League team brings a combination of athleticism and entertainment to Warner Park all summer long. Catching a Night Mares game means seeing some of the brightest future softball stars…
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