From the World Dairy Expo to LOVB Madison to the World’s Largest Brat Fest, the Alliant Energy Center is Madison’s headquarters for an array of large-scale events. Sitting on 164 acres, the campus lies around 10 minutes from the Capitol Square and looks out over Willow Island’s 29 acres of green…
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How did the Madtown Pickleball Open become Wisconsin’s largest outdoor pickleball tournament? Here's a bit of context: Pickleball officially started in 1965, but it wasn’t being played in all 50 states until 1990. And although the sport grew steadily, it was another 18 years before the USA…
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One of the top events in Madison that attracts large crowds and celebs alike is the annual PGA Tour American Family Insurance Championship. It’s the perfect opportunity for golf enthusiasts to see their favorite players in action and stay for the whole weekend to enjoy this marquee event. Presented…
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Madison, Wisconsin is always evolving, and 2026 is no exception! This year brings exciting new cultural attractions, a dozen new restaurants (and counting!) and events that make our city an even more vibrant destination. Whether you’re a first-time visitor or a seasoned local, read on to discover…
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What would happen if women's sports became more than a trend? More than a fad enjoyed during the Olympics. Or an emotional storyline in Superbowl ads. Perhaps girls and women will feel more confident at the gym or on the playground. Athletes will see equal standards in their locker rooms…
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In Madison, we turn winter weather into winter adventure. Our frozen lakes and stunning landscapes bring out our best (and maybe unexpected) ways to enjoy the outdoors. Madison winters are not just for the thrill seekers. There's a snowy sport for all levels of athletic ability. Jump to the map and…
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Winter is a season for winners. UW Badgers athletic programs are proof of that. Winter sports at UW-Madison means basketball, ice hockey and wrestling. These sports have brought Madison some of the highest accolades in Badger sports history. They also provide gameday experiences that are at the top…
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Greater Madison is known for its many miles of biking and hiking trails — all 200 miles of them. But we’re also renowned because we’re one of just five Platinum-Level Bike Friendly Communities in the country! Being on an isthmus and surrounded with scenery sculpted by glaciers makes ours a…
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Badger football. LOVB Madison matches. The thrill of IRONMAN. The pursuit of WIAA glory. Whatever sportscursion brings you to Madison, you’ll find a city that embraces visitors and elevates game day into a full-blown adventure! Sports tourism is on the rise, with more fans and athletes travelling…
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The city of Madison's energy on Badger gamedays is infectious. It's a day full of celebration, tradition, Big Ten pride and more. Whether or not you have tickets to the game, there's somewhere in the city that'll feel just as electric as jumping around at Camp Randall Stadium. Join in the fun and…
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