Discover new attractions and restaurants based on what you already enjoy.

For University of Wisconsin alumni or frequent visitors to Madison, it’s easy to return to favorite spots over and over again. But in our ever-changing and growing city, there are plenty of reasons to explore a new-to-you restaurant or neighborhood. Here are a few you should try.


Memorial Union Terrace

A person holds up a beer with the iconic Memorial Union Terrace chairs in the background

Colorful chairs, a lively atmosphere and Lake Mendota access set the scene for one of the most beloved destinations in Madison.

State Street

A view of State Street with the Wisconsin State Capitol in the background

The iconic pedestrian-friendly street connects UW-Madison with the State Capitol and is filled with local shops, restaurants and the best people-watching around.

Wisconsin State Capitol

Two children jumping in the air with the Wisconsin State Capitol in the background

The dome seen all throughout Madison looks even better up close. Take in the view atop the Observation Deck or explore the vibrant Capitol Square.

The Old Fashioned

A plate of cheese curds with dipping sauces at The Old Fashioned

Cheese curds, Old Fashioneds served brandy sweet, and a Friday night fish fry. This classic Wisconsin tavern on the Capitol Square specializes in comfort.

Ian's Pizza

A slice of Macadilla Killa pizza at Ian's Pizza

Home of the Mac ‘n Cheese Pizza, Ian’s was voted Wisconsin’s best pizza by Food Network. Giant slices are great late night or on-the-go.


Olbrich Biergarten

A stein of beer with Olbrich Biergarten in the background

Skyline views and the Lake Monona shore are best enjoyed with a stein in one hand and a giant pretzel in the other. Beerhall-style tables make this a great spot for groups.

Monroe Street

Orange Tree Imports on Monroe Street storefront

Just west of campus, this family-friendly area features artsy shops, restaurants and brewpubs. Lake Wingra and the Arboretum are nearby for easy access to nature.


A woman standing on a walkway taking a selfie

The beautiful home, studio, school and 800-acre estate of Frank Lloyd Wright is surrounded by gardens and farmland. It was named a UNESCO World Heritage Site in 2019.

Heritage Tavern

Assorted deviled eggs at Heritage Tavern

Wisconsin faves like cheese curds and deviled eggs get upgrades with the addition of creative ingredients. Craft cocktails and charcuterie boards round out the pork-centric menu.

Bar Corallini

Pizza at Bar Corallini on Atwood Avenue in Madison

Wood-fired pizzas, hand-crafted pastas, antipasti and craft cocktails provide a taste of Italy in Madison’s cool Atwood neighborhood.