5 Classic and 5 New Madison Attractions and Restaurants

Discover new attractions and restaurants based on what you already enjoy.

For University of Wisconsin alumni or frequent visitors to Madison, it’s easy to return to favorite spots over and over again. But in our ever-changing and growing city, there are plenty of reasons to explore a new-to-you restaurant or neighborhood. Here are a few you should try.

IF YOU LOVE...

Memorial Union Terrace

A person holds up a beer with the iconic Memorial Union Terrace chairs in the background
@hoppyhourwi

Colorful chairs, a lively atmosphere and Lake Mendota access set the scene for one of the most beloved destinations in Madison.

State Street

A view of State Street with the Wisconsin State Capitol in the background
@theonlyvimal

The iconic pedestrian-friendly street connects UW-Madison with the State Capitol and is filled with local shops, restaurants and the best people-watching around.

Wisconsin State Capitol

Two children jumping in the air with the Wisconsin State Capitol in the background
@intrepidfilams

The dome seen all throughout Madison looks even better up close. Take in the view atop the Observation Deck or explore the vibrant Capitol Square.

The Old Fashioned

A plate of cheese curds with dipping sauces at The Old Fashioned

Cheese curds, Old Fashioneds served brandy sweet, and a Friday night fish fry. This classic Wisconsin tavern on the Capitol Square specializes in comfort.

Ian's Pizza

A slice of Macadilla Killa pizza at Ian's Pizza
@ianspizza

Home of the Mac ‘n Cheese Pizza, Ian’s was voted Wisconsin’s best pizza by Food Network. Giant slices are great late night or on-the-go.

YOU SHOULD TRY...

Olbrich Biergarten

A stein of beer with Olbrich Biergarten in the background
@stephen.behnke

Skyline views and the Lake Monona shore are best enjoyed with a stein in one hand and a giant pretzel in the other. Beerhall-style tables make this a great spot for groups.

Monroe Street

@visitmadison

Just west of campus, this family-friendly area features artsy shops, restaurants and brewpubs. Lake Wingra and the Arboretum are nearby for easy access to nature.