One of the top events in Madison that attracts large crowds and celebs alike is the annual PGA Tour American Family Insurance Championship. It’s the perfect opportunity for golf enthusiasts to see their favorite players in action and stay for the whole weekend to enjoy this marquee event.
Presented by American Family Insurance and held at TPC Wisconsin, a 154-acre, 18-hole course that flanks Madison’s Cherokee Marsh, it’s a big-draw event that welcomes around 10,000 spectators, from travelers who want to pack their Madison itineraries to locals who attend and volunteer at the event.
It’s a weekend that will prove to be legendary, as soon as you lock in your American Family Insurance Championship tickets or sign up to volunteer. Ahead, learn even more about this 10th annual PGA championship.
Jump around to plan your AmFam Championship Weekend:
More About the Event
The main thing that makes this golf tournament unique? It’s organized into 38 teams of two, making for fun camaraderie and a fresh format that spectators can enjoy. The top 38 players based on PGA Tour Champions eligibility standards get to handpick their partners. And the stakes are high—they’re competing for a $3 million purse.
As a 54-hole competition that takes place over three days, the championship extends well beyond tournament play with an entire week of related events and experiences. While the 2026 schedule continues to be finalized, past tournaments have included a Saturday “Celebrity Foursome,” hosted by professional golfer Andy North. More details are expected in the months ahead.
In addition, the golf tournament partners with the American Family Children’s Hospital, which receives approximately half of tournament proceeds. Every year, the tournament identifies a patient to feature, who gets a front-row seat for the opening ceremony and even takes an honorary first tee shot. Since 2016, the American Family Insurance Championship has provided nearly $22 million to the American Family Children’s Hospital along with local nonprofits.
Know Before You Go
- Date: Friday, June 5 – Sunday, June 7
- Time: Opening ceremony, No. 1 tee at approximately 8:20 a.m. Gates open one hour before first tee time on all three days.
- Location: TPC Wisconsin
- Cost: Adult General Admission ($20); Champions (50+) ($15); Youth (17 and Under) (Free); First Responder (Free); Military (Free)
- Parking and transportation: Free parking and free shuttle service
More Things To Do During AmFam Weekend
During the American Family Insurance Championship’s week of can’t-miss events, you’ll definitely want to get a ticket to their showpiece event: the 2026 American Family Insurance Concert at Breese Stevens Field, presented by the Keep Wisconsin Warm/Cool Fund. This year’s AmFam concert headliner is none other than country favorites Little Big Town, with special guest Randy Houser and featuring Mae Estes. Tickets range from $39-$199.
Events, similar points of interest, and related things to do abound in addition to the American Family Insurance Championship. First of all, you can always get in some golfing yourself ahead of the event at the area’s many top courses, available through Madison Parks and the West Side’s University Ridge Golf Course and Pleasant View Golf Course. You can also try your hand at the two-level golf range at Vitense Golfland (or play mini golf with the fam!).
A couple notable events during the AmFam weekend include the WIAA Boys Tennis State Individual Championships (to keep the sporty vibes going) and the Downtown Capitol Square Walking Food Tour to sample many of Madison’s delicacies.
Where to Stay
The site of the American Family Insurance Championship, TPC Wisconsin, is only six minutes away from the Dane County Regional Airport, making it a breeze to arrive and depart. There are also several stellar hotels to stay at near TPC Wisconsin. You can book a stay at:
- Hotel Indigo Madison Downtown
- The Madison Concourse Hotel and Governor’s Club
- The Edgewater
- Cambria Hotel Madison East
- DoubleTree by Hilton Madison East
- The Dylin
More Sports Events in Madison
Forward Madison
A local fan favorite is Forward Madison, a professional soccer team that’s headquartered at Breese Stevens Field. Expect a fun, party-like atmosphere that’s dotted with lots of pink (the mascot is a flamingo!) along with raucous songs from the stands. Don’t miss the Michelob Ultra Beer Garden.
Rally Madison
Rally Madison is a pre-professional women’s soccer team that’s prepping for its inaugural season. It’s the first women’s sports franchise that’s based at Breese Stevens Field.
Madison Mallards
The Madison Mallards is a beloved summer collegiate baseball team that’s part of the Northwoods League. Playing at the “Duck Pond” at Warner Park, the team is sure to keep you and your family entertained all night long, and you’ll definitely get your fill of delicious concessions, like jumbo pretzels, brats, and funnel cake fries. Sip a local beer to make the experience complete.
Madison Night Mares
The Madison Night Mares is a women’s collegiate summer softball team that takes the field at Warner Park’s “Duck Pond.” Nosh on cheese curds as you watch the inflatable pony races, take in live music, and of course, see this great team in action.
