American Girl Benefit Sale

  • 8330 N. Greenview Dr.
  • Middleton, WI 53562
  • Phone: 608-354-0539

Join us for a two-day American Girl™ extravaganza!

This year’s sale features an exceptional selection of dolls, books, accessories, and more! All merchandise is deeply discounted from retail price, and all sale proceeds benefit the American Girl Fund for Children and Madison Children’s Museum.

The annual American Girl Benefit Sale offers restored and resold overstock and returned merchandise donated by American Girl and Mattel. It attracts up to 7,000 shoppers from all over the country and raises around $1 million dollars each year. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.

The benefit sale is in two main parts, the Saturday Sale which requires paid tickets, and the Sunday Markdown Sale, which has paid tickets only for the first hour, and free, walk-up tickets for the rest of the day.

Saturday Sale tickets must be purchased in advance, and are available online.

Sunday Markdown Sale tickets for Sunday entry times between 9 AM and 12 PM will be distributed for free on-site, starting at 8 a.m. on Sunday. The sale closes at 12 PM on Sunday.

Tickets are required to participate in the American Girl Benefit Sale. Every attendee must present a ticket; the time printed on your ticket will determine what time you will be allowed to enter the sale.

  • Times: 7:00 AM to 3:00 PM
  • Admission: Saturday tickets are ~$8 online: SaturdaySale.infoSunday Tickets are free, distributed at the site