Bike O Rama

  • 1919 Alliant Energy Center Way
  • Madison, WI 53713
  • Phone: (608) 347-7911

You can comparison shop, test ride, accessorize, and buy from all 2019 bicycle brands in one place! The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Bicycle company sales reps will be showing their 2019 lines at the lowest prices of the year! Every new bicycle purchase includes a lifetime warranty and 2 Free Tune-ups*!

*Electric bikes carry only the manufacturer's warranty.

Schedule
Friday, March 13th Noon - 9pm
Saturday, March 14th 8am - 9pm
Sunday, March 15th 10am - 6pm

Photo credit: Darryl Jordan.

You can comparison shop, test ride, accessorize, and buy from all 2019 bicycle brands in one place! The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

  • Times: Friday March 13th noon to 9pm, Saturday March 14th 8am to 9pm, Sunday 10am to 6pm
  • Admission: free. Parking $7