Budweiser Clydesdales at The World's Largest Brat Fest

  • 1919 Alliant Energy Center Way
  • Madison, WI 53713
  • Phone: (608) 834-2337

The Budweiser Clydesdales were first introduced to the public on April 7, 1933, to celebrate the repeal of Prohibition. August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had purchased him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon. The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.

Recognizing the advertising and promotional potential of a horse-drawn beer wagon, Busch, Sr. had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey’s Newark Airport, and presented it to Al Smith, former governor of New York and an instrumental force in the repeal of Prohibition. From there, the Clydesdales continued on a tour of New England and the Mid-Atlantic States, a journey that included the delivery of a case of beer to President Franklin D. Roosevelt at the White House.

Come see the eight-horse team as they “tour” Willow Island at The World’s Largest Brat Fest! Brought to you by Wisconsin Distributors.

05/25-Friday: Single Horse Show 6 AM and 6 PM at Brat Fest
05/26-Saturday: Full Hitch at Brat Fest 2 PM
05/27-Sunday: Full Hitch at Brat Fest 4 PM

Also, enter for a chance to win Budwesier home delivery from the world famou Clydesdales! Winner will be announced on May 21. Must be 21 to enter. 

  • Admission: Free