BUSINESS: Why Our Brains and Your Customers Cannot Resist a Story with StoryFirst Media

  • 821 E. Washington Ave.
  • Madison
  • Madison, WI 53703
  • Phone: (608) 286-3150

Our minds have developed over 100,000 years to interpret the world in “story terms.” We see the outcome of this evolution in today’s most popular movies and books, the most successful marketing campaigns, and viral news articles. StoryFirst Media shares current scientific research into storytelling’s effect on the mind and will suggest some different ways to both create and detect storytelling in your world.

  • Times: 12:00 PM to 1:15 PM
  • Admission: Free