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Ever Gleaming

30 N. Carroll St.
Madison, WI 53703
  • Dates: 12/2/2021, 12/3/2021, 12/4/2021, 12/9/2021, 12/10/2021, 12/11/2021, 12/16/2021, 12/17/2021, 12/18/2021, 12/23/2021, 12/24/2021, 12/30/2021, 12/31/2021
  • Location: Wisconsin Historical Museum
  • Time: 11:00 AM to 3:00 PM
  • Price: Included with museum admission

The Wisconsin Historical Museum's ever-popular holiday exhibit returns for the first time in two years! Discover how Wisconsin-made Christmas decorations became Space Age pop culture icons in 1960s America, and how they now serve as a window into innovative mid-century design and nostalgic family holiday traditions. Wander through a "forest" of aluminum Christmas trees, explore the history of the Ever Gleam, and experience a replica 1960s living room.


Ever Gleaming tells the story of the Aluminum Specialty Company of Manitowoc, who introduced the Evergleam aluminum Christmas tree in 1959. In the decade that followed, aluminum trees became wildly popular in American homes, and the Evergleam was the most popular of all. This year's exhibit features original trees and artifacts, and a spotlight on the rare trees that collectors seek out today. You can step into this history and take a throwback holiday picture in a replica living room from the trees’ 1960s heyday, providing the perfect backdrop for holiday cards and Instagram posts.


Cost: Included with museum admission.

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