Photo credit: Darryl Jordan.
You can comparison shop, test ride, accessorize, and buy from all 2016 bicycle brands in one place! The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!
Bicycle company sales reps will be showing their
- Friday, March 9th Noon - 9:00 PM
- Saturday, March 10th 8:00 AM - 9:00 PM
- Sunday, March 11th 10:00 AM - 6:00 PM
2018 lines! Don't forget to checkout the closeout corral for amazing deals on older model, used, and demo bikes!
FREE admission for everyone! (Alliant Energy Center does charge for parking) Every new bicycle purchase includes a lifetime warranty
and 2 Free Tune-ups*! *Electric bikes carry only the manufacturer's warranty