SMALL BIZ: Reaching Millennials Using Social Media Storytelling with Chelsey Dequaine

  • 1 N. Pinckney St.
  • Madison, WI 53703
  • Phone: (608) 286-3150

As a business, attracting millennials to your business is most likely one of your top goals. But how do you reach this sought-after demographic? One tactic is storytelling — research shows that millennials are identifying with brand storytelling more than previous generations. Learn how to find the stories behind your brand with social media strategy director and freelance writer Chelsey Dequaine. You'll also learn how to hold quick interviews with employees to capture content and tell their stories, identify strong quotes to pull from an interview for social media content, and find how to keep the story moving onto your brand's website.

  • Times: 12:00 PM to 1:15 PM
  • Admission: Free