A New Day Boutique

702 E Johnson
Madison, WI 53703

A New Day Boutique is a modern and chic women’s clothing boutique with a boho interior design. This one-stop shop has a great mix of clothing, shoes, jewelry, and numerous other accessories with up-to-date trends. We provide affordable, versatile quality clothing that you can dress up or dress down for a night on the town or just running errands on you day off. You can also find an array of local products and inventory from independent business owners at our storefront.


We are located at the corner of East Johnson Street and Blount St. in the Tenney Lapham neighborhood, where you can also find many other great local businesses that complement one another. Whether you’re searching for the perfect gift or something special for yourself, you’ll find it at A New Day boutique.