Fermenting Flavors: The Art & Science Behind Big Beers

931 E. Main St., Suite 9
Madison, WI 53703

Join Brewer/Owner, Jessica Jones - a Grand Master Beer Judge (BJCP) and Advanced Cicerone® - on a guided beer tour!


Dive into the art and science behind flavor - from water to glass. Learn about the brewing process, ingredients, and fermentation - all tied into your own flavor knowledge. You will not only get to enjoy our flavorful brews, you will learn the principles behind pairing food and beer, as we conclude this experience with a beer & chocolate pairing!


Attendees will also receive a take-home beer & chocolate pairing. You are welcome to stay following the tour & tasting to purchase additional draft or bottled beers or chocolates from Wm. Chocolate.


Giant Jones Brewing Company is an independent, women-owned, certified organic craft brewery in the heart of Madison, Wisconsin.


This is an Essential Madison Experience, a hands-on experience designed just for you. It's authentic, immersive and uniquely Madison for only $35! Click to see the full collection.


Great for Groups!

We require a minimum of 10, and up to 20 participants!

Private bookings available - contact to request a private tasting!


COVID Safety: Due to the intimate nature of our tasting events, all attendees should be prepared to show they are fully vaccinated or have a negative Covid test within 72 hours of the event, and masks should be worn when not seated and tasting.

We look forward to seeing you!

Essential Madison Experience
  • Availability: 1-2x per month
  • Cost: $35 per person
  • Food & Beverage:
  • Local Producers:
  • Maximum # of Participants: 20
  • Minimum # Participants: 10
  • Private Group Bookings: