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Immersive Van Gogh

1651 Deming Way
Middleton, WI 53562

Immersive Van Gogh invites audiences to “step inside” the iconic works of post-Impressionist artist Vincent van Gogh. The Italian creative team has custom designed their vision to fit the unique architecture of each Immersive Van Gogh venue. The experience was designed by creator and master of immersive art Massimiliano Siccardi, with original, mood-setting music by Italian multimedia composer Luca Longobardi, who provided a score that combines experimental electronic music with pure, ethereal piano. Vittorio Guidotti is the art director. With more than 50 projectors casting 500,000+ square feet of imagery, visitors to Immersive Van Gogh will be encircled from head-to-toe in van Gogh’s brushstrokes and colors, including animated details from works such as Self Portrait with Felt Hat (1888), The Bedroom in Arles (1889), Irises (1889) and The Starry Night (1889). The upcoming opening in Madison will be housed in the Greenway Station Shopping Center (1651 Deming Way) for a limited engagement opening November 24, 2022 through January 8, 2023.