Get the FREE pass with 30+ locations, discounts & prizes.

Sign Up Now


2086 Atwood Ave.
Madison, WI 53704

Nutkrack began as a mistake. Eric Rupert, a chef in Madison for over 40 years, was hard at work in the kitchen, the stovetop crowded with pots and pans, when he accidentally dropped some pecan halves into the wrong pot. When he saw them again later, he stopped and looked more closely. They had a perfect, shiny glaze as though they had been intentionally and carefully prepared. He tasted one, and was surprised at how crunchy and delicious it was. Over the next hour, he ate them all. He added salt to a second batch, and shared them with family and friends. They were a unanimous hit, and a tradition was born: Eric would prepare these accidental treats as holiday gifts, and he did so for years. Today, Nutkrack is the only healthy, sweet and salty snack that truly inspires values-driven customers to find joy and connection through food. We give our customers the chance to share something extraordinary with the people they love, and feel great about doing it! We go about these tasks with a humble and grateful Midwestern sensibility, and a healthy dose of nostalgia and humor. While we appreciate and celebrate the power of food to connect people, we dont take our products or ourselves too seriously. We are a premium brand, but we are still a small family business that is equal parts fun, quirky and irreverent. We value consistent quality, community and compassion as much as the bottom line.