World’s Largest Brat Fest

Willow Island at Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53711

The World’s Largest Brat Fest will be held May 26-28, 2023 on Willow Island at the Alliant Energy Center in Madison, Wis.


Brat Fest has been held every Memorial Day weekend since 1983 as a fundraiser for local charities and has grown to support over 100 non-profits today. Tom and Margaret Metcalfe held the very first Brat Fest in front of their Madison, Wis., family-owned grocery store, Metcalfe’s Market, with a 22” Weber Grill, a table and three chairs. It was a way for them to say “thank you” to their customers. In 2001, Johnsonville came on-board as the Official Brat for the Festival. In 2005, Brat Fest outgrew Metcalfe’s parking lot and moved to Willow Island at the Alliant Energy Center. Over 36 years after its small parking lot start, the still-family-friendly Brat Fest features 100 free musical acts, free parking, free admission, fireworks, a carnival and of course, brats – with more than $2 million donated to local charities since 1983.