How do I increase attendance at my event? It’s a question that all meeting planners have.

With the resources – time, energy, money – put into planning an event, you need strong attendance and happy attendees to make it all worth it.

As one of the Midwest’s most exciting destinations, Madison is sure to entice visitation and meet attendees’ demands.


Attendees spend most of their time at the event’s venue, and Madison features two unique options they’ll love.

Monona Terrace Community and Convention Center is an invigorating facility. Distinct Frank Lloyd Wright design unites architecture and nature in an inspiring way. Flexible space will meet your event’s demands, and sweeping water views of Lake Monona make a memorable meeting. Plus, with a location in the heart of Madison’s thriving downtown, meetings at Monona Terrace provide easy access to world-class dining, a nationally-known farmers’ market, shopping and more.

Alliant Energy Center offers a flexible 164-acre campus with plenty of indoor and outdoor spaces. This unique complex has hosted significant events like World Dairy Expo and the CrossFit Games. Ample meeting space, a connected hotel, and a walkable campus create a comfortable way for attendees to stretch their legs and minds. Its location, at the gateway to Madison’s famed isthmus, makes the city convenient to explore.


Professional development is at the heart of what attendees seek. A chance to grow their skills and learn insights to further their careers.

Madison offers a unique blend of opportunities to inspire attendees. With experts from the state capitol, world-class colleges, and innovative businesses, you can find the perfect speaker for your event.

Leverage the research and insights driving diverse industries forward. All while exploring a city with a unique role in the history of your industry.


Madison consistently ranks as one of the most livable cities in America. Attendees will explore a lively downtown bursting with shops and eateries in one of America’s most walkable citiesJames Beard Award nominees craft exquisite food and local makers deliver delicious craft beverages.

From the thriving downtown to unique local communities, Madison is bursting with things to do. Sparkling lakes surround the thriving isthmus providing both beauty and fun. Events sprout up across the city to meet a diverse range of interests.

Essential Madison Experiences give attendees an in-depth look at the city. These curated experiences are excellent as unique off-site excursions.

Attendees will make their own bitters while learning about Wisconsin’s iconic cocktail. They’ll discover mustard in a new way through a decadent nine-course pairing as surprising as it is delicious. They’ll sail Madison’s stunning lakes on an urban cruise through the city’s history.

Interested in Meeting in Madison? Submit an RFP, or contact the Destination Madison sales team.

Meeting Resources

Planner Toolkit

Plan your meeting in Madison with helpful tools to make your event thrive. 

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Submit An RFP

Interested in meeting in Madison? We can't wait to help you create the perfect event. Submit an...