Business Builder Monthly

March 2017

Issue 175 (03.16.17)


Featured Partner: Escape This

Escape Room venues are all the rage, and Madison’s own Escape This has joined our list of don’t-miss Madison experiences! Read on to learn more from owner Renee Thomas, who has turned a longtime downtown landmark into a place to solve puzzles, crack codes and have fun.

Fun Fact: We’re located on E. Wilson Street, in the lower level of a building that once housed the city’s fanciest funeral home. Our space has a cool vibe and a certain mystique that fits well with what we do.

Locals Love: Our most popular theme is Lost Friday Night (a.k.a. escape game meets the Hangover).  It’s challenging, fun and funny—which makes it a fan favorite.

Visitor Vibe: We’re meeting more and more people who are “hooked” on escape games. We recently hosted a couple that played 17 games cross-country and we’ve also had guests who play internationally.

Partner Praise: We are working hard to get the word out about this cool new experience, and the GMCVB is a great channel to help us build awareness.

Who Knew? Escape games make a great team building activity. We host work groups of all sizes who use the experience to strengthen communication and collaboration skills in a fun and memorable way. I especially like when players say they learned something new about each other (a strength, an interest or a skill)—to me, that’s the best possible outcome!

Escape This is located at 120 E. Wilson Street, Suite 2. The property has four rooms and can host 40 people playing at a time. They are open all week for private parties and team building events (call to book) and they have games bookable online Thursday - Sunday, hours vary by day. 


Warm Welcome

We’re pleased to welcome the following new partners:

Marshall Boats - Partner

Marshall Boats
2101 Allen Boulevard
Middleton, WI 53562

Marshall Boats is your opportunity to seize the summer and get out on Lake Mendota. With a lakeside café, canoes, kayaks, SUP's, and pontoon boats, there’s no better way to enjoy our lakes.

The Rigby Pub & Grill
119 E. Main Street
Madison, WI 53703

The Rigby is located just off the Capitol Square, with three beautiful rooms for hosting private parties and events weekly. This venue serves classic Wisconsin pub food, 20+ infused spirits, and rare craft beers.

Staybridge Suites Madison - Fitchburg
2916 Hardrock Rd.
Fitchburg, WI 53719
Phone: 608.616.5664

OPENING JULY 2017: Located conveniently off highway 151, the Staybridge Suites features upscale amenities including an onsite movie theatre, basketball court, bike storage, pool, putting green, weeknight happy hour and dinner, business lounge, outdoor fire-pits, fitness center, a full kitchen in every room, free hot breakfast buffet and more.


Partners In the Press

We love to celebrate when we see our partners in the press! Check out these recent articles highlighting how successful our partners are at making our destination so desirable: