May 2016

Issue 165 (05.19.16)

Featured Partner: Sardine

Sardine was founded by Chicago-area friends John Gadau and Phillip Hurley, who decided that a move to Madison would be the best way to bring to life their vision: restaurants that feature thoughtfully crafted flavors, combined with a sense of place and classic tradition.

Gadau and Hurley got started in 2000 with Marigold Kitchen, which has most certainly become a tradition for finding locally-grown, flavorful brunch and lunch in Madison. But it was in 2006 when a space opened up in the historic Machinery Row that their vision for creating restaurants with a sense of place was ultimately realized—and they opened Sardine on the sparkling shores of Lake Monona.

As Sardine celebrates a decade of being in the bistro and bar business, the management team has been reflecting on the impact of that decision. “John and Philip couldn’t have picked a more beautiful location,” says Susan Schueller, General Manager of Sardine. “Being situated on Madison’s isthmus—lakeside—continues to be a draw for residents and visitors alike.” Sardine is renowned for its Oyster Happy Hour, now taking place EVERY day of the week from 4-6 p.m. But it’s the full dinner and brunch menu that gets visitors excited about coming to town. “From hosting families for graduation celebrations to those who travel to Madison specifically for our amazing and ever growing food culture, every day is a chance to greet out of town guests and hear their stories,” says Schueller. “Our partnership with the GMCVB has really helped Sardine reach a more regional audience. Together, we’ve earned a lot of repeat visitors as a result.”

Sardine is located at 617 Williamson Street and is open every day of the week for bar, dinner and weekend offerings. See here for hours. If you’d like to see your business highlighted as a Featured Partner in future issues of Business Builder Monthly, simply fill out our online form.

Warm Welcome & Major Milestones

We’re pleased to welcome the following new partners:

Congratulations to these GMCVB partners, celebrating significant milestones:

Partners in the Press

We love to celebrate when we see our partners in the press! Check out these recent articles highlighting how successful our partners are at making our destination so desirable: