2019 New BBM Header

January 2016

Issue 161 (01.21.16)


Leadership Update

What will 2016 bring for the tourism economy in Madison and Dane County?

This year is poised to be one of the strongest years for our destination. We will be increasing our exposure of Madison as an event and visitor destination, and identifying what this destination needs to invest in to remain competitive.

Coming off one of the best event sales years for our organizations--where we booked $1.3 million in future contract revenue for Monona Terrace and the Alliant Energy Center, and more than 100,000 future room nights--we will be busy welcoming new and familiar events to the destination in 2016.

In addition to our important events such as IRONMAN Wisconsin, WIAA tournaments, Epic UGM and XGM events, Wisconsin Music Educators Association, Wisconsin School Counselor Association and, the granddaddy of them all, World Dairy Expo (celebrating its 50th anniversary this year!), our community will be the site of hundreds of events this year, including:

As mentioned previously, we are kicking off our Destination Visioning initiative this month. This comprehensive process will engage several hundred local individuals, customers, business owners and elected leaders. We look forward to the results providing us with data to a) illustrate our destination’s position among our competition; b) identify opportunities for greater tourism economy success; c) engage others in the future of developing this destination and d) identify additional ways to “tell the Madison story” to visitors.

On the digital front, we have increased staff support for all-things-digital and recently launched our revamped, responsive designed website. And, we are beefing up our social media presence on Facebook, Twitter and Instagram.

Thank you for helping us welcome millions of individual visitors – and dozens of events -  to Madison & Dane County  and may all your hopes for 2016 come to fruition.


Featured Partner: Heritage Catering

When Heritage Tavern opened its doors in 2013, it may have been one of Madison’s most anticipated restaurant openings. Owner and Executive Chef Dan Fox planned to put his own spin on combining upscale, farm-to-table cuisine with an approachable atmosphere. What he could not have planned was being named Madison Magazine’s 2013 Chef of the Year, a James Beard semi-finalist for the Midwest region in 2015, and having Heritage Tavern earn OpenTable’s Diners’ Choice award in 2015.

But his influence extends beyond the four walls of his fine dining restaurant located just a block off of the Capitol Square. Heritage Catering is getting rave reviews, too.

Part of that success is due to the fact that Dan has spent the last decade developing relationships with local growers and producers. Of course, he is also a farmer himself; Fox Heritage Farms supplies pigs to Heritage and other renowned kitchens in both Madison and Milwaukee. The result is a finer craft approach to catering for events, business lunches and dinners, and weddings.

“Our goal is to create fresh and inventive dishes,” says Genna Kuypers, Catering Manager for Heritage Catering. “And to personalize the meal to the desires of each host—and the delight of their guests.”

That personalized approach has helped Heritage earn respect and referrals from many local event planners, from business leaders to brides. But Heritage Catering is also thrilled about the connections being made as a result of their partnership with the GMCVB. “A big benefit for us is that we earn exposure with national meeting and event planners through visitmadison.com and the Visitors Guide,” says Kuypers. “This has already helped with awareness of the catering side of our business and is sure to contribute to our growth in the years to come.”

Visit the catering website to learn all about the Heritage team, view sample menus and more!


Partner to Partner Offers

One of the perks of being a partner is the chance to offer special pricing from your business to your partner peers—and secure some savings in return!

Encouraging others to try your services and experiences leads to recommendations with visitors and friends, so we invite all GMCVB partners to take advantage of this benefit. Read on to learn more about our latest offers:

Save on your stay at The Edgewater
GMCVB partners can save 15% on their next stay at The Edgewater! To secure your savings, book here: http://bit.ly/1MhPV9u.

Get reduced rates on rentals at Enterprise
GMCVB partners can save 5% on Enterprise Rent-A-Car rentals at 6,500 locations nationwide—for business or personal use! To secure your discounted rental, visit enterprise.com and enter 44D0747 under Promotion Code or Account Number. This offer cannot be combined with other corporate discounts.

Save on video production with Focal Flame
Focal Flame Photography offers versatile video production services, including live-streaming of events, product or service demos, customer testimonials, informational content, inspiring stories, behind-the-scenes takes and more. GMCVB Partners that book by April 1, 2016, will receive a 10% discount on that video production project (mention "GMCVB Partner"). Contact Focal Flame at 608.772.0048 or clint@focalflame.com

Visit our partner-to-partner offers page to view all current offers.


Partnership Contacts

New faces mean new places to direct your GMCVB partnership queries. Read on to learn about who to contact and how to find key information that will help you maximize your investment!

Keegan Vail, Partnership Assistant
P: 608.441.2635
E: vail@visitmadison.com
Contact Keegan about:

  • Orientation topics, including Partner Onboarding Visits or B3 Registration
  • Login and Password information for visitmadison.com Partner Extranet
  • Assistance with updating listing, logos and images for web or Visitor Guide


Maureen Martin, Partnership Program Manager
P: 608.441.3959
E: martin@visitmadison.com
Contact Maureen about:

  • Becoming a GMCVB partner, including Partner Agreement and Benefits
  • Maximizing your partnership benefits
  • Partner communications and events
  • Determining Level of Partnership and Category/Subcategory assignments
  • Partner referrals
  • Invoice questions


Kristin Wensing, Director of Partnerships
P: 608.441.3954
E: wensing@visitmadison.com
Contact Kristin about:

  • Partner Educational Event sponsorship opportunities
  • Premier Investor or other leadership support opportunities
  • Spirit of Greater Madison gifts or trustee opportunities
  • Partnership Development Committee positions
  • Overall Partnership Department questions


Partnership Quick Links:
At any time, you can reference this partner log-in packet for step-by-step instructions on how to access online tools, including:


Warm Welcome & Major Milestones

We’re pleased to welcome the following new partners:


Campo di Bella Winery & Family Farm
10229 Sharp Road, Mt. Horeb

Join us for our hand crafted wine and a true local farm-to-table experience. Meat and vegetables are grown on our farm, harvested, cooked and served by our family.​

Charlie’s On Main
13 S. Main Street, Oregon

Hyper-local Wisconsin farm-to-table restaurant featuring good eats, local beer and spirits. Our historical venue has additional floors and a hideaway speakeasy for meetings and celebrations.

Graft Madison
18 N. Carroll Street, Madison

Graft Madison serves Midwest-inspired small plates and amazing wines on Madison's beautiful Capitol Square. Our focus on great local ingredients and thoughtful, intentional pairings and presentation will delight your palate, and our incredible hospitality will bring you back again and again!

Lauer Realty Group
2229 Atwood Avenue, Madison
With more than 20 years of experience, Lauer Realty Group has a down-to-earth approach while using the latest technology. Choose the team who knows Madison best!

Sundance Cinemas of Madison
430 N. Midvale Boulevard, Madison
Sundance Cinemas is a 6 screen complex offering the best in art house, independent, international, documentary and select mainstream cinema. Enjoy plush stadium seating, reserved/advance tickets, upscale amenities and more!

27 E. Main Street, Madison
Tavernakaya offers a unique, yet familiar, experience where classic tavern meets modern izakaya located on the Capitol Square. Offering comfort foods with an extensive drink menu consisting of local and Japanese beers, sake & whiskeys.​

Congratulations to these GMCVB partners, celebrating significant milestones:

EZ Office Products is celebrating 10 years as the place to shop for office supplies, from staplers to desk chairs—and everything in between. This independent, woman-owned business has received many awards including multiple Executive Consumer Choice Awards from IB Madison.

It’s already been a year since The Buckingham Inn opened its doors as a bed & breakfast near the UW-Madison campus. This classically restored 1911 residence features three luxury guest suites, spacious private baths, savory breakfasts and off-street parking.


Partners in the Press

We love to celebrate when we see our partners in the press! Check out these recent articles highlighting how successful our partners are at making our destination so desirable:

Madison featured in United Airlines In-Flight Magazine  (Dossier Supplement)
Partners mentioned:
 Dane County Regional Airport, Monona Terrace Community & Convention CenterOverture Center for the Arts, UW-MadisonWisconsin State Capitol

UW-Madison ranks high for college city, football fans (JSOnline)
Partners mentioned:

How to Make Madison Your Winter Wonderland (Wisconsin Gazette)
Partners mentioned:
Madison Children’s Museum, Olbrich Botanical Gardens, Outdoor UW-Home of Wisconsin Hoofers, Overture Center for the Arts, Wisconsin State Capitol, Wisconsin Historical Museum

What are You Doing to Give Back? (Smart Meetings)
Partners mentioned:
Wisconsin Department of Tourism

Snowkite Across a Frozen Lake (Chicago Magazine)
Partners mentioned: Graduate Madison, Heritage Tavern


Click here to view more of our recent press.