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February 2018

Issue 02.15.18


Tourney Time

The winter series of WIAA tournaments kicks off tomorrow—and you’re invited to participate in the fanfare!

The following tournaments will be in town in February and March:

WIAA Boys Swimming & Diving: February 16–17 (UW-Natatorium)

WIAA Individual Wrestling: February 22–24 (Kohl Center)

WIAA Boys Hockey: March 1–3 (Alliant Energy Center)

WIAA Girls Hockey: March 2–3 (Alliant Energy Center)

WIAA Team Wrestling: March 2–3 (UW Field House)

WIAA Boys Basketball: March 15–17 (Kohl Center)

Mid-March marks the 103rd year of the Boys State Basketball Championships and, once again, you can extend a warm welcome to the players and their families by participating in the following activities:

  1. Download a Welcome Poster to display in your window. It’s just one way to roll out the red carpet for schools around the state that will be visiting the Championship Capital.
  2. Decorate your lobby, foyer or host stand to welcome teams. Stay tuned to find out who will be playing, which will give you guidance on team colors, mascots and more.
  3. Create specials surrounding WIAA Tournament timing. Is there a unique menu item you can offer to loyal patrons and new guests who will think of your business as their go-to on game day?
  4. Check the official WIAA Microsite for information that will help you help fans navigate their way through tournament weekends, from parking and shuttle info to ideas on how to turn the tournament weekend into an experience.
  5. Buy tickets to the tournament and see the athletes in action at the Kohl Center. These games make for great family fun or gifts for staff or clients.

If you have any questions about this year’s welcome program, please contact Ellen Larson.



Madison is exciting people around the country, as seen in a recent rush of rankings:

Love it, like it and share it on your social media channels and help spread the word!


Featured Partner: Willy Street Co-op

Willy Street Co-op

Willy Street Co-op is a local grocery cooperative specializing in organic, natural and locally produced products. Read on to learn more about the unique items available at three Madison-area locations: East, North and West.

What is the most important information the community should know about Willy Street Co-op?

The three most frequent questions we hear are: Do I have to be a member to shop there? How much does it cost to become a member? What does membership do for me?

Everyone is welcome at the Co-op whether you're a member or not. (We call our members "owners" because it's truly their business.) We have a variety of ownership payment options, but most people choose to become an individual Owner for $10 per year for 7 years. At that point, the person is paid in full; there are no more payments to make and they can get a refund of their investment at any time. Other payment options range from $4 per year for 14 years for an individual eligible for our Access Payment Plan to a one-time Household Ownership payment of $93. Benefits of Ownership include Owner-only sales, discounts on classes, a 10% discount when pre-ordering case-sized quantities of most products, a voice in how their co-op is run and more. Most Owners end up saving more than they invest to become Owners, even in their first year of joining. 

What are some of the best seasonal produce/products in store right now?

The local growing season is when we really shine, with all of the local produce we have, but there are still a bunch of great products to come in and get: immune boosters and cold remedies, bulk teas (buy as little or as much as you’d like) and lots of delicious organic citrus! 

Tell us more about your catering offerings.

We offer everything from entrees for up to 200 to Deli platters to cakes and bakery products. You don’t have to be a co-op owner to order and we have delivery options available. See our current menu here

What are some of the best local items that if we haven’t tried, we should put on our next shopping list?

Locally grown and produced spiralized veggie “noodles” from Olden Organics in Ripon, Willy Street Co-op locally grown diced tomatoes and frozen butternut squash and broccoli, Mongolian seitan (made by our Kitchen a few blocks from Willy East), the Willy East Deli’s breakfast bar and our made-from-scratch sheba bars and banana bread. 

What’s the difference between a co-op and a regular grocery store?

A co-op is a group of people who joined together to address a need and to share in the benefits of success. A regular grocery store exists first and foremost to enrich its private owners and shareholders (if it’s a publicly traded company); we exist primarily to serve our nearly 35,000 owners—the people who shop in and own our stores/business. 

Anything else you’d like our readers to know?

Follow us on Facebook, Twitter and Instagram to learn about Co-op sales, giveaways, news and more!

Willy Street Co-op store locations and hours can be found here.


Warm Welcome & Major Milestones

We’re excited to welcome the following new partners:

1847 at the Stamm House

1847 at the Stamm House

This elegant eatery in a 19th-century building serves innovative, seasonal American fare & cocktails.

4Sisters Tapas Restaurant

4Sisters Tapas Restaurant

Exquisite wines, thoughtful culinary creations and local art will capture your senses. Art comes in many forms—4 SISTERS brings you an all-encompassing experience for you to enjoy with family & friends.​

Boutique Inn and Cottage on Lake Geneva

Boutique Inn and Cottage on Lake Geneva

This small, intimate 1870 Carpenter Gothic inn is located in Lake Geneva, Wisconsin and has a private pier on the lake, separate cottage and authentic ice house.

The Brass Ring

The Brass Ring

Twenty craft beers are on tap, plus craft cocktails and upscale pub food, at this unique, historic venue. Come with a large group or a friend to enjoy nine billiards tables, the shuffleboard table or live trivia.​

Destination Management Connection

Destination Management Connection

This premier destination management company in Wisconsin has a CMP on staff and over 70 years of collective experience selling the area and connections to top-notch vendors.

Kadampa Meditation Center Madison

Kadampa Meditation Center Madison

Kadampa Meditation Center Madison is a friendly and welcoming place for everyone, offering meditation classes, retreats, lectures and day courses for all levels of experience.

Longtable Beer Café

Longtable Beer Cafe

A cafe, bottle shop and tasting room located in downtown Middleton, Longtable Beer Cafe brings a communal experience to craft beer and food.

Rockhound Brewing Company

Rockhound Brewing Company

This full service brewery and pub features craft ales and lagers made on site. Offering full service casual dining with a menu of up-scale comfort food, Rockhound Brewing Company is open for lunch and dinner every day, including Sunday Brunch.

State Line Distillery

State Line Distillery

Wisconsin's newest grain-to-glass distillery and cocktail lounge features vodka, gin and craft cocktails. Gather around the table, the back patio or the bar and enjoy a different kind of cocktail experience.​



Congratulations to this GMCVB partner, celebrating an anniversary milestone: