Business Builder Monthly


The GMCVB welcomes partners to join us for our Business Builder Breakfast—known as B3—on a quarterly basis. New partners attend to learn about key ways to maximize their partnership—but we also welcome longtime partners who are looking to refresh and re-engage.

B3 attendees have a chance to:

  • Connect with the GMCVB team and other partners in an informal, small group setting
  • Engage in a discussion with President & CEO Deb Archer about our history, impact on the industry and what we’re working on to leverage Madison’s strength as a destination
  • Learn about tools you can use to maximize your investment

Space is limited, so RSVP today by filling out the form below. Include any questions you may have about tourism in Madison or your partnership so we can be sure to address them!


Wednesday, February 21, 8:30–10:30 a.m.
Tuesday, May 22, 8:30–10:30 a.m.
Wednesday, August 8, 8:30–10:30 a.m.
Wednesday, November 14, 8:30–10:30 a.m.

If you would like to learn more about maximizing your partnership before that time, please contact us at


GMCVB Offices, 22 E Mifflin, Suite 200, Madison WI 53703

A light continental breakfast and coffee will be provided.

Questions? Contact

Registration for B3

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