Destination Experiences

Destination Experiences

Tuesday, December 5, 2017
9:30 a.m.-12:00 p.m.

9:30 a.m. – Registration & Networking 
10:00 a.m. – Experience Workshop

Madison Circus Space
2100 Winnebago Street, Madison, WI 53704

Today’s travelers are experience-junkies. They seek out unique, authentic and local experiences that connect them to the heart and soul of the destination they are visiting. Join us for this exciting workshop to learn what you and your organization can do to create engaging, immersive experiences that will turn customers into your best brand ambassadors.

In this workshop, you will:

  • Discover the Experience Formula to impact and influence your customers’ emotional bank accounts
  • Uncover the five stages of every experience to create meaningful customer connections
  • Learn about successful models, as well as best product types, to develop new experiences for your organization.

Guest speaker Joe Veneto, aka “The Opportunity Guy,” will demonstrate what you and your organization can do to engineer Unforgettable Visitor Experiences. Joe has been working with destinations throughout the United States since 2004 to design, craft, script, and stage Unforgettable Visitors Experiences.

In addition, Janine Wachter, Director of Convention and Event Services at the Greater Madison Convention & Visitors Bureau (GMCVB), will focus on why the GMCVB is investing in experiential tourism and development. Janine will join Joe Veneto to outline how GMCVB partners can participate in the 2018 Experiential Development project, an innovative process to assist our partners with engineering new, experiential offerings.  


Speaker @ Destination Experiences

Joe Veneto aka “The Opportunity Guy”

Chief Experience Officer
Opportunities Unlimited

Janine Wachter, CMP

Janine Wachter

Director of Convention & Event Services
Greater Madison Convention and Visitors Bureau

Questions? Contact Corinn Ploessl at or 608.441.3947.