Industry Insider Training

Industry Insider Training

Thursday, March 22, 2018

Session 1: 8:30 AM­­–12:00 PM
Session 2: 1:00 PM–4:30 PM

Space is limited to 100 attendees per session.

Sheraton Madison Hotel
706 John Nolen Drive, Madison, WI 53713 

$18 for GMCVB Partners
$50 for Non-Partners

Destination knowledge + customer service = exceptional & memorable visitor experiences

With more than 21,000 tourism related jobs in Dane County, the Greater Madison Convention & Visitors Bureau and Madison College have designed a customer service course specifically for Madison. In this three-hour program, you will gain insight into essential Madison information to help you create the kinds of experiences visitors expect—and come back for!

The course, geared towards front-line, visitor-facing staff members, covers the resources and information about aspects of the city that will ensure you know all that Madison offers and can share that knowledge with visitors! You will learn about city neighborhoods, surrounding communities, dining options and top attractions. And you won’t be sitting still the whole time; this course includes interactive activities such as customer service scenarios, how to build custom, real-time itineraries for guests and more.

Participants will discover their role in the tourism industry and learn why delivering an ideal customer and visitor experience is vital to Madison’s economic success and quality of life for residents. Great experiences bring back more customers, which translates to more jobs and career advancement for hospitality employees.



Michael Baldwin
Account Manager, Business & Industry Services
Madison College

Rebekah Stauffacher
Services Manager
Greater Madison Convention & Visitors Bureau


Questions? Contact Corinn Ploessl at or 608.441.3947.