Wisconsin State Capitol

City Culture

If you haven't yet heard any Greater Madison memes, the blurbs below will give you and your attendees a good idea about our celebrated culture. Copy-and-paste for your own promotional purposes; then get set to experience everything Madison has to offer!

Farm-to-Table Fare
One of Madison's many claims to fame is that it plays host to the nation's largest producers-only farmers' market. Farm-to-table fare continues to be a top trend nationwide, and you'll often see our local chefs shopping the market for seasonal and sustainable offerings that are prepared and served that same day at our restaurants, from fine dining destinations to corner food carts.

Craft Culture
Greater Madison is microbrew country, and there are ample opportunities to sample it all, from award-winning ales to savory seasonals. But our craft culture doesn't stop with beers. You may not think of ours as a grape-growing region, but we are home to two award-winning wineries as well as distilleries where spirits and liqueurs are handcrafted in small batches using Wisconsin-grown ingredients. Many of our breweries, wineries and spirits purveyors offer tasting rooms and tours, in addition to making their products available in fine restaurants and stores around the country and online.

Lakes & Landscapes
The greater Madison area is a mecca for recreational opportunities because we offer four seasons of fun! Whether you enjoy winter sports such as skiing or skating, love to be on the lakes (or in them!) for everything from sailing to swimming, you can explore the outdoors year-round in Madison. Fun fact: we boast about having more bikes than cars, and with more than 120 miles of scenic biking and hiking trails to explore, it's no wonder we were ranked #4 in Best Cycling Towns by USAToday Travel.

Academic Accolades
Madison is home to several colleges and universities, but is perhaps best known for UW-Madison, a world-class, public research university that has been recognized for everything from research and rankings to Game Day experiences. Our destination's focus on higher education makes Madison a progressive center of activity, at UW-Madison and Madison College downtown, as well as at Edgewood College in Madison's Monroe Street neighborhood.

The Wright Stuff
Famed architect Frank Lloyd Wright spent his childhood years in nearby Spring Green and returned to live in the area when he was at the height of his international fame. Greater Madison makes the most of its architectural heritage by offering many opportunities to discover Mr. Wright at special sites, from the Monona Terrace® Community and Convention Center to Taliesin, Frank Lloyd Wright's famous home, studio, theater, farm and burial site.


Read more rankings about Madison, Wisconsin