An aerial view of a downtown street festival with the Capitol building in the background.

Photo by Focal Flame Photography

About Us

At MASC, we help create some of the most successful events in the Midwest — the CrossFit Games, USA Cycling National Championships, IRONMAN Wisconsin and the WIAA High School State Championships — just to name a few. We are fortunate to live in a community that shares our passion — from volunteers to participants and fans. We know Madison is the perfect place for a sporting event.


Not only do we believe in the importance of economic development, but we also believe in the importance of giving back to our community. The Madison Area Sports Commission Youth Grant program provides area youth with opportunities to experience the benefits and excitement of sports through grants to local youth programs and services.

Additionally, we host a quarterly breakfast series, Morning Sports Report. This event brings together the sports community for networking and a sports-focused program.


What We Do

We make the connections to make successful sports events happen in Madison.

Morning Sports Report

Start your day with fellow sports professionals and enthusiasts.

Youth Grant

The youth grant's mission is to provide financial assistance that serves youth in need.

Choose Madison

Our award-winning destination provides the perfect backdrop for your event.

Sports Events

Madison is synonymous with sports — whether you spectate or participate. Don't miss...

About Us

At MASC, we help create some of the most successful events in the Midwest.