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Staff


Executive Office 

 
 
Deb Archer, CDME
President/CEO
Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission
Email: archer@visitmadison.com
Phone: 608.255.2537
Fax: 608.258.4950     

What I do:  Set the vision for our organizations’ work to manage the destination and grow the area’s economy by attracting leisure, sports, convention, and business travelers. We connect them with all of the great places to experience during their stay.
Insider tip for visitors: Talk to people while you are here. Madisonians are friendly and eager to share their favorite spots to recreate, dine, shop, or contemplate their future.
Best local experience: This is a tough one… it’s a toss-up between Ironman weekend and Badger Football Saturdays!
Why I stay: I am hooked on the urban feel contrasted with the serenity and enduring beauty of the countryside, clean air and stunning lakes.

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Stephanie O'Neal
Executive Assistant

Email: oneal@visitmadison.com
Phone: 608.441.3953
Fax: 608.258.4950

I've lived in Madison: 26 years.
First Madison Memory: Walking around the Capitol Square, down State Street, and over to what is now Monona Terrace where I discovered the beautiful view of Lake Monona on a blue-sky spring day!
What I love about Madison: Olbrich's Bolz Conservatory in the dead of winter, the pier at Tenney Park in summer.
Madison in three words: Engaging. Likable. Home.

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Partnership Team

 
 

Kristin Wensing
Director of Partnerships
Email: wensing@visitmadison.com
Phone: 608.441.3954
Fax: 608.258.4950

What I do: Build relationships.
Where I came from: St. Louis, MO (though I am a WI native).
Why I stay: Rich cultural and civic institutions, bountiful green spaces and an engaged populace--all things that make this a great, livable community.
On Saturdays you'll find me: Enjoying the trails in the Pheasant Branch Conservancy in Middleton.

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Maureen Martin
Partnership Program Manager
Email: martin@visitmadison.com
Phone: 608.441.3959
Fax: 608.258.4950

I've lived in Madison: For three years. 
Where I came from: Milwaukee, WI
Insider tip for visitors: Get on a bike path and see where it takes you. It's the best way to explore this city!
Madison in three words: Charming. Eclectic. Delicious.

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Stephanie Reilly
Partnership Specialist
Email: reilly@visitmadison.com
Phone: 608.441.2635
Fax: 608.258.4950

First Madison Memory: Middle school softball tournament. We stayed in a hotel and had to evacuate one night at 3 a.m. because someone pulled the fire alarm. My move to Madison landed me just one mile from that hotel!
Best local experience: Definitely check out State Street. There is something for everyone.
Why I stay: I love it here! Madison is big enough, but small enough, at the same time.

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Operations

 
 

Michelle Andler
Director of HR & Operations
Email: andler@visitmadison.com
Phone: 608.441.3948
Fax: 608.258.4950

First Madison Memory: Eating pizza at Shakey’s Pizza, after getting new shoes at Ragatz Shoes.
Best local experience: Too many to choose just one, but one of my favorites is live music on the rooftop of the Monona Terrace on a summer night—the atmosphere and view are both amazing.
On Saturdays you’ll find me: In the fall I’ll be at Camp Randall when the UW football Badgers are playing at home.
Madison in three words: Everything you need!

Michelle Andler 


Ann Custer
Accountant
Email: custer@visitmadison.com
Phone: 608.441.2627
Fax: 608.258.4950

I've lived in Madison: For six years--this time around. (I grew up here, lived out of state for 30 years, and returned.)
Why I stay: I love the small town feel with the cultural options of a big city.
What I love about Madison: The lakes, the bike paths, and the farmers' market.

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Roksana Baladi
IT Support Specialist
Email: baladi@visitmadison.com
Phone: 608.441.3945
Fax: 608.258.4950

I’ve lived in Madison: For 21 years.
Insider tip for visitors: There are many wonderful ethnic food restaurants in Madison, try as many as you can!
Madison in three words: Friendly. Safe. Scenic.

Roksana Baladi 


Julie Beauchamp
Visitor Services Representative
Email: beauchamp@visitmadison.com
Phone: 608.255.2537
Fax: 608.258.4950

What I do at GMCVB: Provide information about attractions, events, accommodations, restaurants and much more to visitors.
On Saturdays you’ll find me: Camping/kayaking/biking in the spring, summer and fall. Snowshoeing and attending Wisconsin Women’s Hockey games in the winter.
I’ve lived in Madison: Since 2008, but I grew up here, lived in California for 25 years, then returned to Madison.
Why I stay: I love Madison (and Wisconsin)—there’s no doubt it’s my home.

 Julie Beauchamp


Sales

 
 

Rebecca Ramsey
Director of Sales
Email: ramsey@visitmadison.com
Phone: 608.441.3942
Fax: 608.258.4950

First Madison memory: A very fun and rambunctious lunch at Great Dane Hilldale before taking the Capital Brewery tour with my cousins and husband.
On Saturdays you’ll find me: Walking my dogs at a state park and then going to brunch.               
Insider tip for visitors: Try the deep-fried cheese curds. They are amazing and every place does it differently.
Madison in three words: Beautiful. Community. Vibrant.

Ask me about our Bring Your Meeting Home initiative

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Jamie Patrick
Vice President, Madison Area Sports Commission
Email: patrick@madisonsports.org
Phone: 608.441.2621
Fax: 608.441.7016

Where I came from: Washington via Nebraska via South Dakota.
First Madison memory: Walking from the Concourse to Lake Mendota and finally to Camp Randall on a Don McLean summer night.
Best local experience: Your experience, experiencing the experience.
My Madison mantra: People. (There is someone for everyone to meet.)

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Jeff Holcomb, CMP
Senior Convention Sales Manager
Email: holcomb@visitmadison.com
Phone: 608.441.3941
Fax: 608.258.4950

I’ve lived in Madison: 38 years.
Why I stay: High quality of life, natural beauty.
On Saturdays you’ll find me: Fishing or at a UW sporting event.
Insider tips for visitors: Our local beers and music are world class.

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Brandon Holstein
Account Manager, Madison Area Sports Commission
Email: holstein@madisonsports.org
Phone: 608.441.3950
Fax: 608.258.4950

What I do: Promote and market Madison as a premier sports destination with a rich tradition of hosting, establishing, and embracing successful sporting events.
Best local experience: The Memorial Union in the summer. Sunburst chairs, food, drinks, people, music, all right on the lake? It doesn’t get much better than that!
On Saturdays you’ll find me: At a Badger football game or enjoying a loaf (yes, a whole loaf!) of spicy cheese bread during my stroll of the famous Madison farmers’ market.
Website I visit most: madisonsports.org.

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Eric Reichert
Alliant Energy Center Account Manager
Email: reichert@visitmadison.com
Phone: 608.441.3944
Fax: 608.258.4950

First Madison memory: State Street in the late 1980s while I was in high school for the State Solo and Ensemble Festival.
Best local experience: Disc Golf at Hiestand Park, followed by a stop at Ale Asylum.
Why I stay: Madison offers all the amenities of a big city—with a small town feel.

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Connie Samuels
Convention Sales Manager
Email: samuels@visitmadison.com
Phone: 608.441.3943
Fax: 608.258.4950

First Madison memory: Taste of Madison was my first official event in Madison and it did not disappoint. This was an awesome introduction to some of the extraordinary restaurants located here.
My Madison mantra: One degree of separation. You will always see a friendly face when you’re around town and you can make friends very quickly here!
Madison in three words: Scenic. Clean. Laid-back.
Insider tip for visitors: Park your car and walk or bike to one of many attractions. Madison is a pedestrian- and bike-friendly city!

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Julie Vanden Brook
Convention Sales Coordinator
Email: vandenbrook@visitmadison.com
Phone: 608.441.3956
Fax: 608.441.7007

I’ve lived in Madison: 28 years.
On Saturdays you’ll find me: In the summer, at the Farmer’s Market. In the fall, at a Badger football game. In the winter… probably at a mall or Target!
Best local experience: Exploring the Capitol building, then walking down State Street and over to Memorial Union Terrace on Lake Mendota.

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Danielle Ziegler, CMP, CVT
Convention Sales Manager
Email: ziegler@visitmadison.com
Phone: 608.441.2630
Fax: 608.258.4950

First Madison memory: My husband proposing to me in our new home; then getting married and having our reception in the barn at Badger Farms.
What I love about Madison: It is a people- and pet-friendly city that utilizes the local farms to offer a variety of great food from farm to table!
Website I visit most: visitmadison.com for the events calendar.

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Convention Services

 
 

Janine Wachter, CMP
Director of Convention & Event Services
Email: wachter@visitmadison.com
Phone: 608.441.3949
Fax: 608.258.4950  

First Madison memory: Trick-or-treating as a child at the Henry Vilas Zoo with my mom and grandma.
What I love about Madison: The opportunity to go to a festival or partake in a fitness or cultural activity almost every day of the week. There is always something going on in Madison.
Best local experience: Picnicking on the Capitol lawn during the Wisconsin Chamber Orchestra’s Concerts on the Square.

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Laura Senz, CMP
Convention & Event Services Manager
Email: senz@visitmadison.com
Phone: 608.441.3957
Fax: 608.441.7010

My Madison mantra: Keep calm and jump around.
Madison in three words: Easy, breezy, beerzy, cheesy. (Okay, that’s four but it’s just so true!)
Insider tip for visitors: Keep it local. We have so many unique restaurants and shops that are distinctly Madison.

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Rebekah Stauffacher
Services Manager
Email: stauffacher@visitmadison.com
Phone: 608.441.2623
Fax: 608.258.4950

What I love about Madison: You can ditch your car and do a ton of shopping, eating and wandering with ease.
Best local experience: Trying the fried cheese curds at every single restaurant in the city. It's my goal, and I haven't had a stinker yet!
Insider tip for visitors: Check out the 6th floor Observatory Deck at the State Capitol during the summer--you'll get a great view of downtown and the lakes!

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Marketing, Strategic Planning and Organizational Research

 
 

Diane Morgenthaler
Executive Vice President
Email: morgenthaler@visitmadison.com
Phone: 608.441.2622
Fax: 608.258.4950

What I do: My work focuses on the future of our business and supporting the work of our team.
First Madison memory: Driving into Madison and seeing Lake Monona. Love the water!
Why I stay: Madison has big city amenities—great restaurants, cultural arts, and music—all in one of the most beautiful settings imaginable.
What I love about Madison: Great food, great people, great place.

Diane Morgenthaler


Christine Lampe
Director of Marketing
Email: lampe@visitmadison.com
Phone: 608.441.2620
Fax: 608.258.4950

What I do: Strategy, storytelling and supporting an amazing creative team!
First Madison memory: Ice skating at Tenney Park.       
Best local experience: Definitely dining. The array of restaurants and craft beers is beyond compare.
Insider tip for visitors: You can walk there. As a college student I put in many miles on the UW-Madison campus. Today, I think it’s the best way to experience Madison “like a local.”

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Judy Frankel
Director of Public Relations & Communications
Email: frankel@visitmadison.com
Phone: 608.441.3958
Fax: 608.258.4950

First Madison Memory: Walking the wrong way around the Dane County Farmers’ Market on our first weekend in Madison—with a wagon, no less. (FYI: you should walk counter-clockwise.)
What I love about Madison: The convenience of a small town with all the amenities of a big metropolitan city.
Why I stay: How can you leave such an amazing place?

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Kate Dale
Senior Marketing Manager, Madison Area Sports Commission
Email: dale@madisonsports.org
Phone: 608.441.3946
Fax: 608.258.4950

First Madison memory: Enjoying the UW-Madison campus.
Insider tip for visitors: Don’t miss the sunset from the Memorial Union Terrace, with an ice cream cone or beer in hand (or both!).
On Saturdays you’ll find me: Boating (on the lakes), cheering (on the Badgers), or running (on the many awesome trails around the city).
My Madison mantra: Go with the flow and jump around!

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Katrin Madayag-Ard
Organizational Research Manager
Email: madayag@visitmadison.com
Phone: 608.441.3955
Fax: 608.258.4950

First Madison memory: When I first came to Madison, I ended up wandering around State Street during what looked like a giant sidewalk sale. Turns out, it was Maxwell Street Days.
On Saturdays you’ll find me: I’m captain of the Unholy Rollers and the Dairyland Dolls, so most Saturdays, you’ll find me skating, emailing or volunteering for our roller derby league/teams. Otherwise, I’m spending time with my husband.
What I love about Madison: I love the people, the vibe, the energy, and the open-mindedness of the city.

 

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Jill Schmitz
Organizational Events Manager
Email: schmitz@visitmadison.com
Phone: 608.441.3947
Fax: 608.258.4950

I’ve lived in Madison: Since 2004 when I moved into Sellery Hall at UW-Madison (Go Badgers!). Since then, I’ve lived in three different areas of Madison and loved them all!
Why I stay: Madison is full of innovators always looking to bring something new to the city.
Insider tip for visitors: Ask any local for their recommendations on where to eat, stay and visit, and you’ll never be disappointed. Madisonians love their city and want you to love it too.
What I love about Madison: I “grew up” here and I can see myself growing old here.

Jill Schmitz 


Kate Hartmann
Digital Marketing Specialist
Email: hartmann@visitmadison.com
Phone: 608.255.2537 x2637
Fax: 608.258.4950

What I love about Madison: The food is delicious, the people are engaging and welcoming, and the scenery is unexpectedly beautiful.
Best local experience: State Street Halloween: Freakfest.
Insider tip for visitors: Probably don’t attend Freakfest if it’s your first time visiting!
Madison in three words: Fun. Friendly. Captivating.

 Kate Hartmann


Amy LaPlante
Graphic Designer
Email: laplante@visitmadison.com 
Phone: 608.255.2537 x2625 
Fax: 608.258.4950

I've lived in Madison: For 12 years, the second time around (the first was while attending UW-Madison).
What I love about Madison: EVERYTHING! Even winter.
Why I stay: The art, music and food scene.
Madison in three words: Easygoing. Creative. Home.

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Michael Schneck
Graphic Designer
Email: schneck@visitmadison.com
Phone: 608.255.2537 x2625 
Fax: 608.258.4950

Madison in three words: Smart. Friendly. Relaxed.
Best local experience: The Vilas Zoo. I take my two girls whenever I can. It's free!
Insider tip for visitors: Walking anywhere downtown is easy. Don't waste time hunting for parking spots! Just grab one of the first ones you see and start using those legs.

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Julie Ward
Marketing Coordinator
Email: ward@visitmadison.com
Phone: 608.255.2537 x7011  
Fax: 608.258.4950

First Madison memory: Seeing the city listed as the “Best Place to Live in the US” online. I lived in Flagstaff, AZ, at the time and made it my mission to visit. Now, I get to live here!
Best local experience: Jogging down Lakeshore path on campus in autumn. The lake is your backdrop, the leaves are changing colors, and the UW Marching Band is playing in the background.
Website I visit most: I think the events section of visitmadison.com is such a great resource. I use it weekly to plan my outings.

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