#DESTINATIONMADISON
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Welcome to Madison, WI
A thriving place with a feeling all its own. Walkable. Bikeable. Nature galore. With hand-crafted eats and sensational sips.
Find Your Vibe
Find Your Vibe
Kid-Approved Travel That Parents Will Love, Too
Every day is family day. Read on for vacation inspiration where memory making takes center stage.
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Relax, Unwind & Dine
Find connection on every corner. To yourself. The city. And those who matter most. Read on for your R&R guide to Madison.
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Eat, Drink, Travel Local
Get to know Madison's artsy, crafted, progressive and eclectic sides. Read on to explore them all.
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Take on Adventure by Land & by Lake
Every second is an action-packed adventure. Read on to make the most of your visit and see and do as much as possible.
Take Me ThereOn the Blog
On the Blog
Celebrate Pride Month With These LGBTQ+ Owned Businesses
Over 35 LGBTQ+ businesses to explore in the Madison area, from coffee shops to lake cruises!
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Don't-Miss Experiences at the Memorial Union Terrace
Scenic. Lively. And filled with food and beer. This iconic Madison spot is a must-visit for first-timers and a favorite of locals.
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Saturday farmers’ market on the Square. Endless festivals. Live music at the Terrace. These are just a few of Madison’s many events to add to your itinerary.
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