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Adventure is out here
Fresh-air fun is our thing from paddling to pedaling across our lake-city-lake landscapes. Your next on-the-go getaway is waiting in Madison.
Only in Madison
Only in Madison
Go where the growers are
Food is a foundation for collaboration. An intersection of ingredients and innovation. In Madison, we believe a food scene is only as good as what’s happening behind the scenes.
Taste the difference
Good for the soul — and the planet
We carry on the mindset of our environmental elders. Shopping, dinging and exploring in Madison is done consciously, carefully and with sustainable values in mind.
Go greenOn the Blog
On the Blog
Top 10 Fall Color Spots in Madison
Stunning views. Now in fall hues. Experience the vibrancy of fall color in a city studded with glittering lakes and surrounded by nature.
Find fall foliage
Taste the fall-fresh difference
Warm and sweet. Cold and crisp. Bold and bright. Discover all the fall flavors you can find only in Madison.
Explore fall fare
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