Welcome to Madison, WI

A thriving place with a feeling all its own. Walkable. Bikeable. Nature galore. With hand-crafted eats and sensational sips.


Make Your Trip Unmistakably Madison

Find Your Vibe

Find Your Vibe

Kid-Approved Travel That Parents Will Love, Too

Every day is family day. Read on for vacation inspiration where memory making takes center stage.

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Relax, Unwind & Dine

Find connection on every corner. To yourself. The city. And those who matter most. Read on for your R&R guide to Madison.

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Eat, Drink, Travel Local

Get to know Madison's artsy, crafted, progressive and eclectic sides. Read on to explore them all.

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Take on Adventure by Land & by Lake

Every second is an action-packed adventure. Read on to make the most of your visit and see and do as much as possible.

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On the Blog

On the Blog

Celebrate Pride Month With These LGBTQ+ Owned Businesses

Over 35 LGBTQ+ businesses to explore in the Madison area, from coffee shops to lake cruises!

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Don't-Miss Experiences at the Memorial Union Terrace

Scenic. Lively. And filled with food and beer. This iconic Madison spot is a must-visit for first-timers and a favorite of locals.

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