Everything You Need To Know About Madison, WI

Three young adult women and one adult man cheers with beer glasses while sitting on the sunburst chairs at Memorial Union Terrace. They are smiling and laughing.

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A family kayaks on Lake Monona in front of Monona Terrace. The photo is zoomed out to show both kayaks with two people on each and the Madison skyline in the background.

Welcome to Madison, WI

A thriving place with a feeling all its own. Walkable. Bikeable. Nature galore. With hand-crafted eats and sensational sips.

Make Your Trip Unmistakably Madison

Find Your Vibe

A Black family of four people enjoy a picnic on the lawn in front of the Capitol building on a sunny day. The two adults are smiling at the two children.

Kid-Approved Travel That Parents Will Love, Too

Every day is family day. Read on for vacation inspiration where memory making takes center stage.

Take Me There

A man takes a picture of a woman with the Capitol building in the background as they enjoy sipping on coffee outside of Ancora coffee shop on King Street in downtown Madison

Relax, Unwind & Dine

Find connection on every corner. To yourself. The city. And those who matter most. Read on for your R&R guide to Madison.

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Eat, Drink, Travel Local

Get to know Madison's artsy, crafted, progressive and eclectic sides. Read on to explore them all.

Take Me There

Two men biking up hill wearing bright orange shirts, helmets, and biking shorts. The trees in the background show leaves just beginning to change color for Fall.

Take on Adventure by Land & by Lake

Every second is an action-packed adventure. Read on to make the most of your visit and see and do as much as possible.

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On the Blog

A view of Memorial union Terrace at dusk looking at the Union building. The cafe lights are glittering over the iconic sunburst chairs

20 Things You Probably Didn’t Know About Memorial Union

One of Madison's most beloved summertime activities is to sit for hours on the University of Wisconsin’s Memorial Union Terrace, bedecked in its iconic Sunburst chairs and showcasing an unbeatable view of Lake Mendota. With a wide array of eateries and nooks to whittle away an afternoon, it’s the

A Madison Forward soccer play dribbles the ball as two defenders from the other team approach him from the side.

Gameday Guide: Everything You Need To Know About Forward Madison Soccer

Forward is kind of our thing in Madison. It’s the name of an iconic Capitol Square statue. It’s the mindset of our community's progressive ideals, and it’s the name of our legendary football (soccer, if you prefer) club. Going to a Forward Madison FC game is about way more than football. It’s a

EVENTS

Saturday farmers’ market on the Square. Endless festivals. Live music at the Terrace. These are just a few of Madison’s many events to add to your itinerary.

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