BOOK NOW AND SAVE!

Fifteen of the best Madison-area hotels have dropped their rates February 8–18

A MAGICAL SEASON IN MADISON

Discover how to make the most of a holiday getaway in Madison

EXPERIENCE MADISON

Click here to taste, explore and learn about one of the happiest cities in America.

MAKE YOUR MADISON WINTER MUST-DO LIST!

Everything from indoor relaxation to outdoor adventures await you this winter in Madison.

Fitchburg Promega Art Show

ART SMARTS

Learn why we made the list of Best Places for Artists to Live.

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Chazen Museum of Art

Exploring Madison Museums

Observe what's on display at museums around town.

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Chazen Museum of Art

Arts & Music

Learn where to go to enjoy a play or a live show.

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Madison Ballet Performing Arts

Performing Arts

Welcome to Madison, Wisconsin, where the performing arts are plentiful!

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Fall Running Routes

Fall Running Routes

Top 3 Running Routes for Fall: With cooler temps in the air and the leaves changing to all...

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Devil's Lake in Fall

Eagle-Eye Views

Best Views for Biking & Hiking: Greater Madison is known for its many miles of biking and...

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Biking Downtown Madison

Best Place to Live

Read more about why Livability names Madison a great place to call home.

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Boy on Bike

Among the Best Cities for an Active Lifestyle

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Seasonal 6 Pack Look Book

Seasonal 6 Pack

Seasonal 6 Pack: ‘Tis the season to savor the flavors of fall! Click through the lookbook...

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Best Brunch Spots in Madison

Best Brunch Spots

In a city where restaurants are as plentiful as farm-fresh eggs, how to select the best spot? Our...

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43N 89W Coordinates | Madison, WI

Road Trip

Coordinate a foodie adventure

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Seafood at L'Etoile

BEST 50 FOOD CITIES

See why we won Wisconsin, thanks to Thrillist.

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November 17, 2018 - January 6, 2019
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November 17, 2018 - January 6, 2019

Shine on Madison

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November 17 - December 22, 2018
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November 17 - December 22, 2018

Holiday Dane County Farmer's...

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December 22, 2018
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December 22, 2018

UW Men's Basketball vs...

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December 1 - 31, 2018
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December 1 - 31, 2018

Olbrich's Holiday Express

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WELCOME TO MADISON!

It’s snow season—one of the best reasons to visit Madison, WI! Discover don’t-miss activities using our calendar of events or get ideas to create your own wintry itinerary, from seasonal shopping to endless ways to explore the outdoors.

Get Social With Madison