Patience, Please.

Patience, Please.

Many Madison businesses are understaffed and training new employees.
But their devotion to your experience is stronger than ever.
Thanks for your increased patience, kindness & understanding.

Welcome Back to Madison!

Check out our helpful reopening information.

Read More

Explore Downtown Madison

Vibrant and unexpected.

Where tradition meets innovation.

Free thinking and free speech.

Bucky the Badger and bucking the trends.

Make downtown Madison part of your experience
Go Downtown



Streateries & Outdoor Dining Guide

Patio season is in full swing and there’s no shortage of streateries and outdoor dining.

Find Your Patio

Essential Madison Experiences

Your guide to unforgettable times. An exciting collection of experiences are waiting for you.

Discover New Experiences

Ideas From Locals

Ideas From Locals

Top 10 Things to do Downtown

Madison Local, Sarah Davidson shares her favorite downtown spots. From food and drink, to museums and getting on the lakes.

Try Them All

What's New in Madison

Local? Visitor? There's something new (or new-to-you) to see and do in Madison. Guaranteed.

See What's New

On the Blog

On the Blog

Find Madison Fall Colors

Look no further than these fall color destinations that can be seen on foot or by bike, boat or car.

Explore Our Fall Colors

6 Farms for Fall Fun in Madison

Crisp air and leaves changing color all around the isthmus. Take a drive out of the city to a nearby farm.

Find Your Farm