Everything You Need To Know About Madison, WI

Three young adult women and one adult man cheers with beer glasses while sitting on the sunburst chairs at Memorial Union Terrace. They are smiling and laughing.

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A family kayaks on Lake Monona in front of Monona Terrace. The photo is zoomed out to show both kayaks with two people on each and the Madison skyline in the background.

Welcome to Madison, WI

A thriving place with a feeling all its own. Walkable. Bikeable. Nature galore. With hand-crafted eats and sensational sips.

Make Your Trip Unmistakably Madison

Find Your Vibe

A Black family of four people enjoy a picnic on the lawn in front of the Capitol building on a sunny day. The two adults are smiling at the two children.

Kid-Approved Travel That Parents Will Love, Too

Every day is family day. Read on for vacation inspiration where memory making takes center stage.

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A man takes a picture of a woman with the Capitol building in the background as they enjoy sipping on coffee outside of Ancora coffee shop on King Street in downtown Madison

Relax, Unwind & Dine

Find connection on every corner. To yourself. The city. And those who matter most. Read on for your R&R guide to Madison.

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Eat, Drink, Travel Local

Get to know Madison's artsy, crafted, progressive and eclectic sides. Read on to explore them all.

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Two men biking up hill wearing bright orange shirts, helmets, and biking shorts. The trees in the background show leaves just beginning to change color for Fall.

Take on Adventure by Land & by Lake

Every second is an action-packed adventure. Read on to make the most of your visit and see and do as much as possible.

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On the Blog

A producer packs up produce at the Dane County Farmers' Market

Shop Like A Local at the Farmers' Market

The Dane County Farmers’ Market feels like the best parts of a festival and family reunion combined. Fresh food, folks happy to chat about their favorite finds and green space galore makes for the perfect Saturday morning on the Capitol Square.

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A plate of tacos with dark gray tortillas, a small bowl of guacamole with a bright pink garnish, and a small bag of tortilla chips lay on a table at Bandit

7 New Madison Eateries For Your Foodie Bucket List

Beet burgers. Brunch with a side of corndogs. Short rib tacos. Impossible pot stickers. Rad tuna rolls. Yogurt bowls. Ice cream flights.

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EVENTS

Saturday farmers’ market on the Square. Endless festivals. Live music at the Terrace. These are just a few of Madison’s many events to add to your itinerary.

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