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Welcome to Madison, WI

A thriving place with a feeling all its own. Walkable. Bikeable. Nature galore. With hand-crafted eats and sensational sips.

 

Make Your Trip Unmistakably Madison

Find Your Vibe

Find Your Vibe

Kid-Approved Travel That Parents Will Love, Too

Every day is family day. Read on for vacation inspiration where memory making takes center stage.

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Relax, Unwind & Dine

Find connection on every corner. To yourself. The city. And those who matter most. Read on for your R&R guide to Madison.

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Eat, Drink, Travel Local

Get to know Madison's artsy, crafted, progressive and eclectic sides. Read on to explore them all.

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Take on Adventure by Land & by Lake

Every second is an action-packed adventure. Read on to make the most of your visit and see and do as much as possible.

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On the Blog

On the Blog

20 Things You Probably Didn’t Know About Memorial Union

One of Madison's most beloved summertime activities is to sit for hours on the University of Wisconsin’s Memorial Union Terrace, bedecked in its iconic Sunburst chairs and showcasing an unbeatable view of Lake Mendota. With a wide array of eateries and nooks to whittle away an afternoon, it’s the

Gameday Guide: Everything You Need To Know About Forward Madison Soccer

Forward is kind of our thing in Madison. It’s the name of an iconic Capitol Square statue. It’s the mindset of our community's progressive ideals, and it’s the name of our legendary football (soccer, if you prefer) club. Going to a Forward Madison FC game is about way more than football. It’s a

#DESTINATIONMADISON

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