Winter Wonders

Adventure is out here

Fresh-air fun is our thing from skating to sledding across our lake-city-lake landscape. Plan ahead for your next on-the-go getaway in Madison. 

Find your journey

Only in Madison

Only in Madison

Go where the growers are

Food is a foundation for collaboration. An intersection of ingredients and innovation. In Madison, we believe a food scene is only as good as what’s happening behind the scenes.

Taste the difference

Good for the soul — and the planet

We carry on the mindset of our environmental elders. Shopping, dining and exploring in Madison is done consciously, carefully and with sustainable values in mind.

Go green

On the Blog

On the Blog

Plan Your Cozy Winter Getaway

Escape to a cozy winter wonderland with these local inns and bed and breakfasts.

Find cozy stays

Celebrate Dry January

Madison is the place to explore your sober curiosity.

Discover mocktails and NA drinks


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