Patience, Please.

Patience, Please.

We’re so glad to see you again!
Some of us may be new. Some of our efforts may take time.
But our devotion to your experience is stronger than ever.
Thanks for your increased patience, kindness & understanding.

Welcome Back to Madison!

Check out our helpful reopening information.

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Explore Downtown Madison

Vibrant and unexpected.

Where tradition meets innovation.

Free thinking and free speech.

Bucky the Badger and bucking the trends.

Make downtown Madison part of your experience
Go Downtown



Streateries & Outdoor Dining Guide

Patio season is in full swing and there’s no shortage of streateries and outdoor dining.

Find Your Patio

Essential Madison Experiences

Your guide to unforgettable times. An exciting collection of experiences are waiting for you.

Discover New Experiences

Ideas From Locals

Ideas From Locals

What to Do in Madison When the Weather is Nice

We’re used to dealing with a lot of unfavorable weather, but there's plenty to do in Madison when the weather is nice.

Start Exploring

5 Itinerary Ideas for When Family and Friends Visit

If you’ve got guests coming to visit Madison this summer, these five itinerary ideas are sure to satisfy all styles and ages.

Discover Ideas

On the Blog

On the Blog

11 Destinations Made for Gardeners

Whether you’re a novice or seasoned gardener and you’d like to bring more plants into your life, there are lots of destinations that you can add to your itinerary.

Get Inspired

Best Places to Picnic in Madison

With an abundance of parks, five lakes and the sprawling university campus, Madison has plenty of great spots to have a picnic. Here are six of our favorites.

Find Your Spot