Madison On Tap 

Your pass to beer, bubbles, bourbon and beyond

Madison On Tap is your FREE roadmap to 30+ breweries, cideries and distilleries in the Madison, WI, area, with discounts and prizes along the way.

What's on tap, you ask? In Madison, WI, it's more than just the beverage. It's the people behind the product and the person savoring the flight, cocktail, beer and cider. United in their dedication to hand-crafted masterpieces and innovative drinks, local Madison makers are crafting beverages and experiences that can't be found anywhere else. Cheers to uncovering a craft beverage scene unlike any other.

Check in. 🍻 Get DISCOUNTS. 🥃 Earn PRIZES.*

*Users have through December 31, 2023, to check-in for prizes. 

3 Check Ins

Get you a Madison On Tap Sticker
A round, yellow sticker with the Madison On Tap logo on it

6 Check Ins

Get you a Madison On Tap Hat
A white baseball cap with the Madison On Tap logo

12 Check Ins

Get you entered into the Madison Craft Experience Sweepstakes
two women hold up beer at Giant JOnes Brewing



Meet our Makers

Madison Craft Experience Sweepstakes

Check into 12 Madison On Tap trail locations to be entered to win an overnight stay and craft cocktail package at Camp Trippalindee, three craft beverage experiences and local craft cuisine from restaurant cooperatives Food Fight Restaurant Group and Madison Originals. Learn more about each experience below.

Enjoy Madison On Tap responsibly

Have a designated driver. Thank you to our friends at Union Cab for providing safe ride options across the Greater Madison area.