Noah Olsen sprints between two red markers at the 2019 CrossFit Games

© Duke Loren

The 2021 NOBULL CrossFit Games return to Madison July 27 – August 1.

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IRONMAN running


IRONMAN Wisconsin & IRONMAN 70.3 Wisconsin race through Madison Sept. 12, 2021.

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Kids ages 1 – 17 are invited to take part in IRONMAN weekend, with a loop (or two) around the Capitol Square Sept. 11....

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Resume of Sports Events

Here are some major events that we have played a role in successfully bringing to the Madison area.

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We have a passion for sports.

Our community is passionate about sports. From youth soccer leagues to Wisconsin Badger football Saturdays, Greater Madison is always abuzz with athletes and fans that adore any opportunity for a little healthy competition. Combine that with a geographically diverse landscape and you've got a sweet setting for a wide variety of sports. The Madison Area Sports Commission brings all of these diverse elements together to help create some of the most successful events in the Midwest.


What We Do

We make the connections to make successful sports events happen in Madison.

Morning Sports Report

Start your day with fellow sports professionals and enthusiasts.

Youth Grant

The youth grant's mission is to provide financial assistance that serves youth in need.

Choose Madison

Our award-winning destination provides the perfect backdrop for your event.

Sports Events

Madison is synonymous with sports — whether you spectate or participate. Don't miss...

About Us

At MASC, we help create some of the most successful events in the Midwest.